1passwordCanadian password management company, announced a strategic cooperation agreement on Monday Amazon web services It keeps the firm in position to increase the demand for an enterprise for safety devices designed for artificial intelligence and cloud-country environment.

Is a major milestone for partnership 1passwordWhich has converted from a consumer-focused password manager to an enterprise security platform, which serves a third of Fortune 100 companies. Organizations as cooperation have a rapid conflict to secure AI agents, unauthorized equipment and unauthorized applications that cannot monitor or control traditional safety equipment.

Monica Jain, head of 1password of the Go-to-Market Partnership, told Venturebeat in a special interview that AWS cooperation has given explosive development in the last 18 months. The contracts via AWS have an average of four times larger than typical deals, with more than 50 percent winning rates in all customer segments from small businesses to large enterprises.

“According to the AWS ISV partner team, in late 2024 he noticed that 1password had reached a level of progress he had not seen in other ISV,” Jain told Venturebeat. “Within seven months, most ISV takes about 24 to 36 months to reach the point that we got in a very short time.”

Strategic cooperation agreement, or sca, creates 1password The first Canadian independent software seller to secure such partnership with AWS. Amazon rarely enters these agreements, usually burning them for companies that create new market categories that align with AWS’s safety-focused strategy.

Shadow IT and universal device make large -scale security blind spots for enterprises

The rapid development of 1password stems from its point of view what the company says “Access trust gap” – Safety risks were created when employees use individual devices, unauthorized applications and AI tools to be used without an IT oversight to access the company’s data.

Traditional safety equipment such as identification and access management systems usually control only applications that are known and formally approved about IT departments. However, research shows that only about it 50 percent of known applications In fact corporate security systems are integrated, while IT departments remain unaware of most applications, employees actually use.

“Today’s employees are working from anywhere, and many types of applications are being used, and many types of equipment are being used to work,” Jain explained. “It often happens that when people are using these applications or equipment, they are usually out of the visibility of the IT organization.”

This increases security risks. When an employee shares sensitive information through an unpounted file-sharing service and the recipient accesses it on any individual device Multi-factor authentication Or Closing point protectionThe company’s data simultaneously becomes unsafe for several attack vectors.

Jain depicted the problem with a solid example: “Imagine if I have sent you sensitive information in a non-company approved file sharing equipment, and you have access it using your personal device. I don’t know at all that the device you are using is multi-factories, that is multi-faced authentication, endpoint detection and response, or what is not weakened.”

AI automation equipment lacks basic security control, exposing companies to new cyber threats

The partnership receives urges as organizations by rapidly deploying AI agents for trade automation. Unlike human users, AI agents typically lack standard safety measures such as multi-factor authentication, instead rely on shared secrets or hard-coded credentials that create significant weaknesses.

“Agent AI is no longer the concept of the future,” Jain said. “Security risks are increasing and the use of AI is growing within every organization, and it is changing how businesses operate.”

1password Extended access management The platform addresses AI agents as a human identity with the same security rigor, while maintaining the AI ​​valuable speed and automation. The platform eliminates hard-coded mysteries, at least enforcement of harassment access, and AI agent provides visibility in activity.

The approach varies from traditional safety devices that focus on known, managed systems. Instead, the 1password platform secures what the company says “Managed and unabated“Devices, applications and AI agents who cannot access heritage identification and access management equipment.

New AWS mystery manager integration strengthened cloud-country development workflows

As part of the extended partnership, 1password on Monday launched an integration with integration of a new mysteries AWS Secrets ManagerGave time to coincide with AWS Re: InforceMajor Security Conference of Amazon. Integration simplifies how the development team manages sensitive credentials in the cloud-country environment.

Integration allows organizations to consolidate secret management, implement role-based access control, and command-line interfaces, continuous integration pipelines and AI-operated automation to directly allow safe credible handling in development workflows.

“As a fast-moving agency, flexibility is everything-but not at the cost of security,” said Ivan Blagdan, Chief Technology Officer of 1PASSWORD Customer Converter. “1password extended access management assures us real-time that every device that reaches sensitive data meets our standards around a personal or company-jari-trust.”

Technical integration addresses a significant pain point for developers that traditionally struggle to manage mysteries without slowing down the growth velocity. By embedding the direct safe access to the existing workflows, the platform eliminates the trade between security and productivity that has plagued many organizations.

Partnership strategy helps competing against 1password microsoft and Google’s bundle security equipment

AWS Cooperation Like 1password to compete more effectively against technology giants Microsoft And GoogleWhich bundles the identification management tool with its productivity suites. However, Jain insisted that 1password takes a partnership-first approach rather than direct competition.

“We don’t compete, we are actually a partner-centric organization that wonders how we get the end customer, the way the customer needs to operate,” Jain said. “We integrate with devices that Microsoft can provide customers. We work with partners like AWS that take huge advantage in the security location.”

This strategy appears to work. 1password now secures more than 165,000 businesses and millions of consumers, with 75 percent of revenue from customers to consumers compared to just 25 percent – a dramatic change from the company’s consumer origin.

The development trajectory has been in line with all market segments, suggesting that safety challenges affect organizations regardless of 1password addresses. This comprehensive appeal has attracted the attention of AWS, which sees 1password as a fully new market category.

“AWS is not found lightly in Scas,” Jain explained. “They do not sign it with any ISV that puts their hands and says,” We want to enter an SCA with you. ” They are very deliberate about what they invest in, and those investments are usually made for companies that are different. ,

Enterprise Security Market Evolution makes an opportunity for mass development for the Access Management Platform

AWS partnership intensifies the development of 1password with a password manager as to what the company calls Extended access management platform. It addresses new category safety intervals that cannot reach traditional identity and access management, identity governance and administration, and mobile device management equipment.

leading companies Posture, associated Press, Canva, IBM, Mongodab, Octagonal energy, Loose, Sales forceAnd strip Relying on 1password to secure AI agents accessible to managed and unwrown equipment, applications and sensitive corporate data.

Asked about the biggest competitive threat to 1password, Jain pointed outwards rather than external rivals: “Our biggest threat is ourselves and how soon we can make sure that our customers are safe, and the customers who have not touched today are also safe. We can get those customers from a time.

The strategic cooperation agreement provides 1password with access to AWS’s global scale, leadership programs and co-seminars to accelerate market expansion. Jain hopes that the partnership can increase the company’s current revenue growth rate by five to seven times.

He said, “Whatever revenue is the run rate today, we hope that the run rate, if working with AWS is not five, six, seven times more,” he said.

For AWS, the partnership strengthens its safety portfolio as enterprises rapidly seek extensive access management for hybrid and AI-operated environment. Time as it seems appropriate because organizations embrace AI automation and remote work becomes permanent, both companies to benefit from the demand for increasing enterprises for wide access security solutions.