Starbucks opened its first Italian position in 2018, after about five decades and more than 5,000 miles from it Iconic Pike Place Seattle StoreThen, the fifth reserve place of the cafe, chain, which opens in the building of a historic 25,000 square foot post office near Milan Cathedral-was the city where the city of Starbucks, who was the former CEO of the Starbucks, had the Howard Shults, 35 years ago, 35 years before its first Cappukino, inspired his vision to take Starbaks from a regional coffee company from a regional coffee company.
When the news of the place was announced Starbucks websiteShults promised to enter the country “with great humility and respect.” On the other hand, Italians were doubtful – but it was also curious. Before the inauguration of Milan Starbucks Reserve, A Facebook pole Italian news publication, operated by local Italy, asked his readers whether they would welcome Starbucks there or not. A heavy 87% of the respondents said, “No,” claiming that Starbucks will already install, and will destroy much more prized, Italian coffee culture, which was the basis for American coffeehouse For beginning.
“This is like opening a taco bell in Mexico,” a reader said, “carrying tulip to Amsterdam,” or, as Raditer Said, “Opening a domino in Naples” – that happened and failed, by the way. But many Italians admitted that it would be popular with tourists and youth, and, looking at the line of those who waited for an hour in the early day, doubt was not enough to kill their curiosity. Now, in 2025, the local opinion on Starbucks is mixed – but the Italian coffee culture is still strong.
Cultural elimination and economic impact fears
Italy is one of the European countries with 36 places in early 2024, with the lowest Starbucks locations – amazing for the country that loves coffee. But, as mentioned in local Italy’s Facebook pole reactions, Italy’s love for coffee is fine that most of the locals are hesitant to embrace Starbucks – and it is relaxed to know that the series has not affected the majority of Italians coffee consumption nor changed it.
Italy has its own rich and respected coffee culture – one that is made up of a set of very different customs. Italians drink their coffee quickly, often during standing, small drinks such as aspressos and cappukino are common. There is no work or study coffee culture in Italy. Therefore, Starbucks does not fit everyday’s Italian coffee rituals. And up to three times the average price, it does not fit everyday Italian budget.
An Italian covered it in one reddit Thread: “I first tried Starbucks when I was [in] Summer School in London … I did the same in both Dublin and Edinburgh … but I did not go there for coffee. If I wanted a real Kaif, I would take any bareto around the corner. But, you know, there is something about some caramel-coated sugar drinks … they are special as long as you drink them one year or less once. If I had made a habit from it, I would have broken. ,
Starbucks Italy is a destination, but not necessarily for coffee
Then, brings another point: Italians have many better options, and many for a fraction of the price. As expressed by local people and visitors on Reddit, it is better than what you get from a series like Coffee Starbucks at any random booth in Italy. In addition, it will not spend more than four euros. With the exception of teenagers, most of the Italians you are looking at the lining in Starbucks, they are out of curiosity – and not necessarily for coffee.
“Now, if you see Italians in a linebuck in line, it is usually that they are somewhere else in Italy and they want to try,” one wrote. RaditerGenerally, most of Italy’s Starbucks location are located in major cities. However, this is especially true for its historical location for the Starbucks Reserve in Milan, with another reditor writing “… Piazza Corresio (Milan) is designed by Starbucks giant and beautifully, which is worth investigation, not out, but despite coffee.”
Even some tourists agree, with many people are seen as their primary reason to go to any Italian Starbucks citing clean toilets. Therefore, while most Italians – and some tourists – are clinging to their very Italian coffee routine, Starbucks Italy serves its purpose as a place where Italians and tourists can taste the American way of drinking coffee – and use toilets, of course. Are here Eight methods in Italy Starbucks are different from those in America
