Beijing – Artificial Intelligence avatars are now able to sell more than real people, according to a cooperation between the Chinese tech company Baidu And a popular livestreamer.

One of China’s first and most popular Livestreamers, Luo Yonggho, and his co-maho Jio Mu used their own digital versions, which interact with the audience to interact with the audience for more than six hours on Sunday on Sunday on Bedu’s e-commerce livestreaming platform “Youxuan”. Session REKE in 55 million yuan ($ 7.65 million),

BAIDU stated that in comparison, Lao’s first livestream effort on youxuan last month, which lasted for more than four hours, consumer electronics, food and less orders for other major products.

Luo said that was his first chance to use virtual human technology to sell products through livestreaming.

“Digital human influence has scared me … I’m a little surprised,” Told his 1.7 million followers According to CNBC translation, on social media platform Weibo.

Luo began livestroke in an attempt on the short video app Douin of the biodens in April 2020 pay off debts Racks by its struggling smartphone company Smartison. His “B Friends” is about 24.7 million followers of the Douin Livestream account.

Luo and his co-mest incarnations were designed using Baidu’s generic AI model, who learned from a five-year video video to copy Wu Jiyalu, Head of Research in Lu’s other company, from Vu Jialu, from a video of a video of a five-year video, Be friendTold CNBC on Wednesday.

In Mandarin, translated by CNBC, Wu said, “This is a deep moment for China’s entire livestreaming and digital human industry.” Deepsek, Chinese’s Open Version, In January, global investors with low cost and rival chat claims at low costs and Using an open-source approach,

AI avatar can reduce the cost rapidly as companies do not need to appoint a large production team or a studio for livestream. Digital avatars can also stream the nonstop without the need for a brake.

Wu said, “We always doubt about bringing digital people to life,” given that the company tried a variety of digital humans for years.

But he said that Baidu now offers the best digital human products currently available, compared to the early days of e-commerce five or six years ago.

Livestream shopping stopped in China after epidemic Forced business to find alternative sales channelsAmidst slow economic growth, more people are turning to livestreaming to earn money from commission and virtual gifts.

Livestreaming generated so many sales on Douyin last year that the app crossed the traditional e-commerce company Jd.com To become China’s second largest e-commerce platform-and eaten in market share of lead player AlibabaAs Last week a report by World Panel and Bain & CompanyBoth JD.com and Alibaba’s Taobao also offer livestreaming sales portals.

Meanwhile, other Chinese companies, including Tech Giants Tencent, have developed equipment to make digital people which can be used. ReportsAt the end of 2023, many businesses started Try virtual human livestreamers Single day shopping vacation.

But analysts have warned that products are sold through livestream Has high return rate As they often buy impulse.

Wu said that the biggest challenge to use virtual humans in livestream is no longer technology, but compliance and platform requirements. He said that digital humans need to train to follow the rules about product advertisements, while the major livestreaming platforms may have different rules about allowing virtual people to host sessions, they said.

For example, Douin has Bowed out of restrictions By using technologyEspecially if virtual people do not interact with the audience.

While Luo’s next virtual human appearance has not been determined yet, Wu said that he hopes it will be very soon. And in the future, he said, digital humans can easily live in many languages ​​to reach users outside China.