Nico Rosberg has warned that Alpine’s on-track F1 struggle and off-track volatility are damaging the brand.
Alpine Currently, the final sit in the constructs championships managed to score 11 points in the initial 10 races of the 10 races to prove to be only one difficult 2025 campaign.
French squads are also running Further management turmoil Behind the curtain, Renault confirmed that CEO Luka de Meo has decided to withdraw from its role.
2016 F1 World champion Rosberg believes that “lack of stability” is damaging Alpine, while his current competitive state “is damaging the brand”.
“We know how important stability is for the performance of a team,” Rosberg explained the latest episode of Sky Sports F1 show.
“This is one of the weaknesses Ferrari In addition, those who lacked stability – a lot of leadership status in previous years compared to a person like Mercedes, where I walk in Mercedes today, then 15 years ago my time leaders are still in most lead roles.
“It is really great to see that continuity, and at the same time, coming through young talent and also coming to complement.
“So Alpine … When I was in Mercedes and we were driving in the last place, they were going to draw plugs almost every weekend because they are giving a lot of money and this is anti-marketing, it’s marketing that is hurting the brand of alpine and raynolt if you are driving in the final place.”
Rosberg also admitted how movements in the broad automotive industry could be affected on the team.
He said, “In front of the challenging environment for the motor vehicle industry, where the sale is falling, he said. “Changes in e-mobility are a conflict, Chinese are coming and over-and-more market share. Tesla is taking a share in the market.
“The first thing you cut is the marketing budget, and the F1 team’s marketing marketing comes under the marketing budget. So we now need to keep an eye on it with new leadership, whether it is Pro-F1 or F1 against F1 but a difficult situation.”
Can Alpine F1 be sold to the team?
De Meo had earlier insisted that the F1 will not be sold to the team, but can it change after their departure?
“Flavio would say, look, this is not to spend anything to Renault,” said Ted Kravitz. “Formula 1 does not have to spend anything to any holding company. With the budget cap and prize money, this cost can be neutral.
“Sponsoring from BWT and all these other sponsors, which are near Alpine, if they keep the cost under control and Flavio says this cost will be neutral if they continue to bring to the sponsors.
“He will hopes that he can explain to the new CEO, whoever is, that he will continue the F1 cheese.
“Will they continue to be called Alpine because they want to promote their sporty brand? It is for discussion. Is it better to be called Renault?
“They are probably on a better 2026 tail because they are going to be a Mercedes Power Unit. So I think they will be advised well, the Renault group, to catch and see what happens in 2026 and then take a decision.
“But it is not impossible that they will sell the team because there are buyers who are seeing.”
