The final goal of any affiliated marketing strategy is to generate revenue – ideally as much as possible. However, affiliate marketing is also about connecting the right brands with relevant publishers. Brands want to be promoted by publishers who align with their target audiences. While commission rates are an important part of affiliated income, they are Just one piece Puzzle. So SovRN Commerce Demand Team Publishers are dedicated to helping the publishers maximize their revenue by creating valuable connections and optimizing allied materials.
You cannot feel it, but an important part of the SovRN team’s mission is optimizing the related rates for publishers by directly interaction with our business partners. It works like this.
A hybrid approach to interact on affiliate rates
The demand team combines two strategic approaches to ensure that the publishers are the best possible commission rates:
- Reactive: The demand team can also work with specific brands on behalf of the publisher, only for you to increase the conversation rate. For example, you can see that a particular trader is paying a lower rate than his rivals. If you reach the demand team and request an increase in rate, they can attach the merchant to you and make a case for a high commission rate.
You can be asked to provide some auxiliary materials – such as your media kit, affiliated display statistics, or your content strategy – and then the demand team will handle the team rate talks. Of course there is no guarantee of success, as brands often have budget limitations and other obstacles that affect the commission rates. But proper, data-supported requests often give rise to high rates.
In summary, the demand team is always working behind the scenes to help the publishers to earn the best possible rates – and they can also interact on the specific rate hike on your behalf.
Affiliation of affiliated rates is a win for publishers and brands
It is clear that publishers benefit from high commission rates, as they earn more money. But the adaptation of affiliated rates is not a unilateral equation. Brands can also get significant benefits by increasing their affiliate rates, including:
- Increase in contact with new publishers and new audiences
- Draw high quality and high profile publishers
- Strengthen relationships with high value publishers
- Earning premium placement in the content of a publisher
- Being more prominent than (or location) than your rivals
Each of these benefits can have more clicks, more conversion and eventually more revenue for the brand – so everyone wins.
Keep our demand team to work for you
SovRN’s demanding with the team is a great way to promote your related revenue. And there is no extra cost to take advantage of them Unique adaptation program – Including rate talks, Closed program approvalAnd Sponsored material,
These affiliate adaptation programs are open to any commerce customer, but they are best suited to publishers with a well-established track record-especially traditional materials and media outlets. If you are a current SovRN commerce customer, Arrive out to know more How the demand team can help promote your affiliate earnings.
If you are already not earning with SovRN commerce, Sign up For a free account! It takes only a few minutes, and Once you get approved You can start earning immediately.
