Jacqueline Johnson has large plans for her business.
She began hosting incidents for women entrepreneurs in 2011 and formally launched her company, Create and Farming in 2015.
In the last decade, the founder has extended the business to host 2,000-Atandi meetings, sold to the company. $ 22 millionBought it back, brought to a new CEO and “made” “”Career women for women“-A two-day festival with) a two-day festival that includes Dochi, Siara, Aisha Curry and Page Desorbo.
Johnson, 40, is now the main creative officer of Create and Farming. When she hits someone, she looks for someone who can move fast and work with big ideas for startups.
One of his favorite interview questions to ask a possible rent is, “What time do you set fire?”
Jacqueline Johnson bought back her company, Create and Farming back in 2024 and has since prepared to host “Kachela for Career Women”.
Britkins photography
His goal is to see how a person operates and solves problems when the matter is not planned at all. “People who are able to flex and quickly and customize quickly are always great for a startup environment,” Johnson says.
Johnson also appreciates those who are not afraid to discuss that things go wrong, or mistakes they have made and how they reflect on them. “My Green flags Those people who can come in an interview and also talk about good, bad, ugly, “she says.
His job-interview red flag- and how to avoid it
On the other hand, Johnson says he is the greatest Job Interview Red flag someone who Shows untouchable And does not understand the role or company.
“It is very important to do your proper hard work before doing an interview,” Johnson says. To check it, she asks Another question How much the candidate understands about the work of the company, and more importantly what they think about the work.
For example, if she is interviewing someone for a marketing role, she will ask, “What do you like what you are marketing? What do you think we can do better?”
“I am always very impressed when someone has a real response to offer business and company,” Johnson says. Meanwhile, “If they have no clue about your business or even what is going on or what you are doing, I think it’s a red flag.”
Create & Cletivate’s team is thin: since Johnson’s return, the company has increased from less than 10 employees to about 15. When they do not occur on the site in events, employees work completely away in the city of New York; Boston; Washington DC; Nashville; San Diego and other places. The company also works with a network of agency partners.
Johnson says that it is important as a remote team to keep the right fit and to work for merit. Some of his ideas include, “What kind of energy do they bring in the team through the zoom, which I know is crazy, but it is [important]”She says.” How is energy and how do they connect with you, online and offline? What does that look like? You are trying to create that culture. ,
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