In today’s fast-paced digital world, innovation often comes from unexpected places. An example is Rexon Wong, a high school student who has already made a name for himself as a technical entrepreneur.
In this interview on Ala Persuses Podcast, Rexon shared the story of how he launched his app, Text Behind Image, behind the image, just three hours and successfully in thousands of users.
Let’s break the journey, the strategy behind his success, and what other can learn from his experience.
Watch the full episode
From thought to reality
Rexon’s app, the text behind the image, was born of a personal problem he faced.
Given one of the inspirations of its entrepreneurship, Daniel Dalle, Rexon praised a design effect used in the thumbnail of the delan, where the text appeared behind his face; However, Rexon struggled to recreate this effect with devices such as Photoshop.
He felt that there was no easy, accessible tool for beginners to create this type of text effect. This insight inspired him to create his app, which simplifies the process of creating this text-ovary effect on images.
Rexon took advantage of its experience in coding, especially in Hacathon, to create a prototype of the app in just three hours using AI tools and a combination of coding platforms.
Social media and viral launch power
Once created the app, Rexon was not just sitting on his creation; He shared it with the world. He took him to Twitter to showcase his app.
What was different about her launch?
He was not just promoting an app; He was promoting the story of a 17 -year -old high school student, who created an app in just hours. This “wow factor” echoed with its audience and helped make its launch viral, quickly achieved 300k ideas.
Rexon gave most of his success to the power to document his journey on social media.
By openly sharing the process of manufacturing his app, he cultivated equal ideologies, who contributed to the early success of the lesson behind the image. His transparency and relativity echoed his story with many people, further enhancing the virality of his app.
A week later: polish and launch the app
What started as a viral post turned into a serious business opportunity.
After receiving positive response and looking at the app’s ability, Rexon spent a week to brighten the app, improve code and refine the user interface.
Improvements were important to ensure the application to ensure a smooth user experience as a scale. A week after its early launch, the text behind the image was officially lived, users flooded to try the app for themselves.
Product hunting and paying attention
Rexon knew that getting the app in front of more people was important for its growth.
After refining his app, he turned to a popular platform product hunt to search for new products. With his previous experience on the product hunt, Rexon launched its app there, and within hours, it became the number one product of the day.
Product Hunt success can be attributed to many factors:
- Rexon created a following on Twitter, which he took advantage of getting initial traction.
- He used a viral demo video, exposing the unique features of the app.
- His age and the speed with which he created the app was an interesting story that attracted the attention of the people.
Thanks to his efforts on that platform, the app found its first 1,000 users within a few days, establishing the platform for further growth.
Organic development: impressive and mouth word
Once the app was launched, Rexon focused on organic growth through his individual brand.
He continued to share his progress on Twitter, keeping his audience busy showing new features and updates. Additionally, the app attracted attention to the affected platforms such as Instagram and Tikok, which helped the app push new users.
Rexon continued to develop both his app and his individual brand by being active on Twitter and providing value to its audience.
As the app gained traction, the other affected began to promote it, and the word-mode marketing became an important factor of the text behind the image reaching 300K users.
Mudification: Free to Pro
Rexon initially launched the app as a free tool, but after receiving an unexpected server bill, he felt that he needed to mudlize the app. The solution came through a fremium model, in which users were allowed to create two designs with a free plan and a Pro Plan offered unlimited design for only $ 4 per month.
The mudification strategy was still effective.
Additionally, Rexon acquired sponsorship and advertising placements from other technical entrepreneurs wishing to promote their products. This allows dual revenue section – membership fees and a combination of advertisements – Rexons to generate income from the app.
Overcoming challenges and focusing on the future
Despite the initial success, Rexon has faced challenges, especially when it came to convert users to pay customers. He admitted that many users hit the Pewall and did not convert a general obstacle to many app creators, Pro Plan. However, he is optimistic and is constantly learning and recurring on his approach.
Looking forward, Rexon planned to continue its app, search for new mudification strategies and possibly sell it under the road.
He also focuses on the manufacture of his individual brand, which is necessary for his development. Along with its entrepreneurial spirit, Rexon is also working on new projects, such as Bulletpen, AI-operated app to help students write essays by just speaking essays.
key takeaways
Rexon’s visit is a will for creativity, perseverance and power to take advantage of social media. Here are some takeaairs for those who follow their footsteps:
- Start small but think big: Rexon’s app was born out of a simple problem, but it quickly increased as he focused on solving that problem effectively.
- Create a personal brand: Documentation of your journey and sharing your progress can help to make a viewer that supports your projects.
- Take advantage of viral moments: Sometimes, your work will speak for yourself. If you have an interesting story to tell, don’t be afraid to share it.
- Learn from the response: Whether it is a user response or advice from other entrepreneurs, always be open to improve your product and your strategy.
Rexon’s story is inspiring, not just because it has been completed at such a young age, but because it shows that with the correct combination of skills, time and effort, anyone can make anything impressive.
