New abilities include speed improvement to show items in action, which Amazon says that it is best to show products such as toys, equipment, and worn goods. For example, the video generator can now create a clip that shows someone wearing a clock and checking the time, rather than display the clock on a table. The device generates six different videos to choose from, and allows brands to add their logo to the prepared results.

Video generators can now also create advertising with several associated scenes including humans, pets, text overlays and background music. The editing timeline shown in Amazon’s announcement video shows that advertisements are maximized in 21 seconds .. As a result advertisements are close to traditional advertisements, which we are used to watch while watching TV or online content, such as compared to raw clips generated by AI tools Openai ka sora Or Fiery,

A new video summary feature can create condensed video advertisements from the existing footage, such as demo, tutorial and social media content. Amazon says that video generators will automatically identify and remove the key clip to generate new videos for formatted for advertising campaigns. A one-click image-to-video feature is also available that makes a small GIF-style clip to show the products in action.

We will probably see Amazon retailers using AI-related video advertisements in the wild that the device is generally available in the US and nothing to use-until advertisements are not so sure that we do not notice anything.