“I think Streetwear is a word that is often misused in fashion and fashion journalism,” introduced Anh on our call: “But streetwear wears real for me: This is the same that I reflect on people around me in Shibuya in Tokyo.”
Two months after Yun and her husband Verbal rewate the brand control of their 2008 from the New Guards Group, she is busy withdrawing it into her roots as a way to move forward. “We are re -installed. I think what lost in the process of connecting with a partner in another country with a separate manufacturing system,” he said: “So we are working to strengthen craftsmanship, bring to artisans and to be made in Japan.”
The brand has five stores in Japan, he said, and there are plans in tasks to open another. This is part of a short -term focus on DTC on bulk: “A lot of materials on business distribution have diluted; we want to ensure that we bring unique pieces to customers. Also we are pulling back to strengthen and move forward.”
It was a reference to this Chiba-shot collection, in which a cast Yun said that his philosophy of streetwear was just reflected as the clothes: “The ambush has always been grown from culture and music, and a real second generation of people around us in Tokyo has been shaped to reflect the tribe of people around us.
Several-belts waistline, cute animal prints, variety numbers, and Tam-Enormas Berett were some of the major motifs here. Patent loafers and Oxford looked a bit inconsistent in terms of this coastline, but had the correct level of Ellen for metropolitan settings, in which they were imagining. The rhinestone bra top in the close was an outroot that was well added to her jewelry-designing works that have joined the ambush. This change in the direction for ambush – is said to be the right way to play smal, observation and its original reality.