Luxury brands have been late in Japan, making their mark through performance, capsules launch and appearance at the World Expo. This week, Swiss watchmaker Omega chose Kyoto – the ancient capital of the country and the cultural heart – to unveil its latest clock: a Petit 30 mm Aqua Tera.

Against the backdrop of temples and centuries -old traditions, the brand emphasized artistry and accuracy with Japanese craftsmanship. It took years to develop a new movement that gave Aqua Terra power – an engineering miracle for a case so small.

On Wednesday evening, the guests gathered at Mountantop Shogunzuka Seriuden Temple, who look at the horizon of Kyoto. There, at the deck of the extension, the attendees got melodious with champagne and sake, sampled with regional cuisine, and heard local musicians.

Inside the temple, Omega president and CEO Renald Esheliman started the campaign stars Ashley Graham, Ariana Deboz, Marisa Aela, Tems and K-Pop singer Daniel Marsh. All were wearing clothes in ether whites and neutrals, each wearing a different colorway of the new clock. The theme of the campaign- “Little Secrets” – as a conversation prompt. Marsh revealed her pre-concert rituals (drawing up the list), Tems shared her dream support (Stewi Wonder, Sade, Billy Ellish), and Abela admitted that she would make a career as a hotel and food critic and if she was not acting.

Before that day, guests attended workshops on Japanese calligraphy, tea ceremonies and traditional desserts. Emarsiv experience concluded with a performance by two Gisha. Despite the summer heat, the group also visited the temples and temples of Kyoto, capping the day with a dinner of Cobe and Vagu Beef in the famous Yakiniku Spot Tendon.