For 20 years, reddit He has picked himself as the “front page of the Internet”. This threatens AI to change.

As social media has changed with a shift in mobile in the last two decades and recently focused on short-form videos, peers like MySpace, Dig and Flickr have faded in oblivion. Meanwhile, Reddit has refused to die, along with over 108 million daily users’ audiences to receive audiences and collect more than 100,000 subdit communities. There, reddit users keep it in the old school and leave each other simple lesson comments about their favorite hobbies, pastimes and interests.

Those user-related text comments are a treasure that is fighting for the redit rescue, in the era of artificial intelligence.

Such as the emergence of AI chatbots Openai Chatgpt, anthropic cloud and Google’s Mithun threatened the huge data of data from services like Redit. As more people turn to chatbots, they first went to the websites for information, Reddit faces a great challenge to get new users, especially if Google’s Dry floods dry,

CEO Steve Hafman Explained The status of reddit for analysts in May, saying that challenges such as AI poses can also create opportunities.

While “the search ecosystem is under heavy construction,” Hafman said he is betting that the voices of the users of the Reddit will help stand out between “AI to Anotet Sterile Answer”.

Hafman doubled on that perception last week, said on one podcast The reality is that AI is still in its early stages.

“Always there will be a need, people will desire to talk to people about goods,” Hafman said. “This is where we are going to focus.”

Hafman Reddit’s loyal user base may be correct, but at the age of AI, many users only “run in the easiest way,” a marketing and reputation management advisor N. Smart said that brands help in monitoring consumer assumptions. On Reddit. And there can be no simple way to find answers on the Internet, just compared to asking a question, Smarti said.

“People don’t want to click,” he said. “They just want those quick answers.”

In the indication that the company believes so deeply in the value of its data, reddit Lawsed on Earlier this month, anthropic, alleging that the AI ​​startup “engaged in illegal and inappropriate business acts” by scrapping subredits to improve your big language model.

While book writers have taken companies Meta And anthropic Accusing the court that their AI models break the copyright law And recent losses have facedReddit is the basis for its trial on the logic of unfair business practices. Randy Macarthi, head of the IP Law Group at the Hall Estil, said the case of the Redit appears to be at the center on anthropic’s “commercial exploitation of data, which they do not have.”

Reddit is defending its platform of the user-borne material, Jason Bloom said, the IP litigation chair in the legal firm Hense Boon.

Bloom stated that the repository “of the” detailed and informative discussion “of the social media company is particularly useful to train the AI ​​Bot or AI platform,” Bloom said. As many AI researchers have noted, a large amount of raid-modified conversations can help AI chatbots to give more natural-sounding reactions to AI chatbots to give more natural-sounding responses to questions covering countless subjects compared to the university’s textbook.

Although AI-related in Reddit Data-eclipse agreement With Openai and Google, the company alleged in its trial that Anthropic had secretly snatched its data without obtaining permission. Reddit alleges that the anthropic’s data-hovering action “reddit’s reddit is interfering with the contractual relations of Reddit,” said the legal filing.

When it comes to the use of data scraping for AI, it is a lack of clarity as to what is about the case of Redit and other similar cases, the legal and AI experts said.

“Commercial use requires commercial conditions,” Hafman said on the best podcast. “When you use something – material or data or some resources – in business, you pay for it.”

A spokesman for the company told CNBC that anthropic disagree “will strictly protect itself from the claims of the Reddit.”

The Redit’s decision to sue the claims of inappropriate trade practices rather than copyright violations underlines the difference between traditional publishers and platforms such as Reddit that hosts user-generated materials, said McCarthi.

Bloom said that Reddit may have a valid case against anthropic as social media platforms have many different revenue streams. Such a revenue stream is selling access to its data, Bloom said.

Bloom said “enables them to sell and license that data for legitimate use, protecting them their consumers’ privacy and WhatsApp.”

Reddit is not far from AI. It launched its own Reddit Ai responds to service In December, using technology from Openai Google,

Unlike general-purpose chatbots, which briefly present the web pages of others, Reddit Answers Chatbot generates purely based reactions on social media service, and it redeals people in source conversations so that they can see specific user comments. A spokesperson of Reddit said that more than 1 million people are using Reddit Answer each week.

The Hafman Reddit is pitching the answer as one of the best two-two tools, which combines the simplicity of AI chatbots with the Carpus of Commentary of Reddit together. He used the feature after watching the Electronic Music Group Justice Play in San Francisco recently.

Hafman said on the podcast, “I was so, how long is this set? And Redit can tell me that it is 90 minutes because someone already asked this question on Redit.”

Although investors are concerned about AI, which negatively affects the user development of the Reddit, senior internet analyst Aaron Cassalor said that he agrees with Hafman’s spirit that the original content of the site gives it strength.

People visiting Reddit often find information about things or places in which they are interested, such as tennis racket or ski resorts, Caslers said. This user indicates data “commercial intentions”, which means that advertisers are rapidly considering as a place to run the online advertisement to Reddit, he said.

“You can tell which page you are on within Reddit, what is interested in the consumer,” Casler said. “You may also argue that there are strong signs on Reddit vs. Facebook or Instagram, where people can just browse videos.”

Watch, Reddit sued anthropic, alleging misuse of materials,