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Monday, 28 July 2025
Economy

Athlete-backed Jams takes on peanut butter and jelly, protein craze

Athlete-backed Jams takes on peanut butter and jelly, protein craze

Founder of Connor Blackle Jams

Jam

Classic Peanut Butter and Jelly Sandwich are getting a modern day upgrade and support from some top athletes.

Jaims, a new company created by 26 -year -old Connor Blackley, launched on Monday and is expected to take the smecor’s uncreasable as the next locker room and lunch box staple. Like Uncrustables, sandwiches fall under the category of frozen foods.

Supported by names such as US Soccer Legend Alex Morgan and NFL Pro Baouler CJ Straude and Micah Parsons, jams will be specially available at 3,000 Wal-mart Nationwide store.

Uncrustables PB & J have dominated the market near monopoly, but Blakley is expecting health-conscious consumers to separate its products by appealing.

“Number 1 This is no seed oil,” he said. “We have no dancing, no artificial taste or color, no high fructose corn syrup, and we have the most protein per ounce of any peanut butter and jelly that is currently on the market.”

Core company JM SmockerIt was said at the end of last month that it would happen Removal By the end of 2027, all its consumers from food products synthetic food color.

The Jams Smuckers is a slightly larger project at a weight of 58 grams of 74 g vs. uncrustables compared to the option. Blackley also said that their product has low sugar content, and each sandwich contains 10 grams of protein.

Walmart also stock Non -specified $ 4.34 at the price point. Jams will cost slightly higher at $ 5.97 per box.

The jam will initially be available in two tastes: strawberries and a mixed berry option.

The entrepreneur, who was out of high school at the age of 17, said that he has tasted more than 250 repetitions of PB & J sandwich in the process of developing PB & J sandwich. JamSandwich are manufactured in Ohio and Visconsin.

But there is a steep hill to climb near the blackened.

In its most recent earning calls in June, JM Smker stated that it is on track to generate more than one billion dollars in net sales by UNRCUSTBS in net sales by the end of 2026, given that they are the number 1 product in the total frozen category.

To support the rising demand, Smuker recently opened its third and largest unaccustbinable manufacturing facility in Mackala, Alabama.

Blackley said that he believes that the major markets for his sandwich would be athletes.

According to the 2024 report, NFL teams consume more than 80,000 Uncrustables per year. Athletic,

“Athletes want to get the best possible product to fuel their body and lifestyle,” Blackley said.

He attributed the success of peanut butter and jelly sandwich to two things: nostalgia and ease.

“I think the convenience is actually a large part that is actually near the category and will continue to shut it down,” he said.

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