After the standout fragrance or most elite mascara of the past year? They’re right here. These are your Best New Beauty 2025 winners across Makeup + Perfume.
Best New Concealer
Winner: Revlon Illuminance Serum Concealer
SHOP the Winner: $29.95 at Myer
Runner Up: Natio Under Eye Cushion Concealer Ivory
SHOP the Runner Up: $19.95 at Myer
Best New Eye Colour Product
Winner: Natio Glide On Eyeshadow Stick Dawn
SHOP the Winner: $12.95 at Myer
Runner Up: Revlon Colorstay Multiplayer Liquid-Glide Eye Pencil
SHOP the Runner Up: $20.99 at Chemist Warehouse
Best New Foundation
Winner: Revlon Illuminance Glow Filter
SHOP the Winner: $34.95 at Myer
Runner Up: Elizabeth Arden Ceramide Lift & Firm Cream Makeup
SHOP the Runner Up: $75 at Myer
Best New Lash or Brow Product
Winner: Glam Ultra Comfy Lashes Natural – Matilda
SHOP the Winner: $10.69 at Chemist Warehouse
Runner Up: 1000HOUR Heated Eye Lash Curler
SHOP the Runner Up: $19.99 at Priceline
Best New Lip Balm
Winner: Dermal Therapy Tinted Lip Balm Rose Pink
SHOP the Winner: $8.99 at Chemist Warehouse
Runner Up: NIVEA Lip Care Sun Protect SPF50+
SHOP the Runner Up: $4.49 at Chemist Warehouse
Best New Lip Colour
Winner: Maybelline New York Teddy Tint
SHOP the Winner: $13.49 at Chemist Warehouse
Runner Up: Revlon Super Lustrous Lipstick
SHOP the Runner Up: $27.95 at Myer
Best New Makeup Tool
Winner: Real Techniques Snatch + Sculpt Contour Brush
SHOP the Winner: $34.99 at Myer
Runner Up: Revlon Foundation Brush
SHOP the Runner Up: $24.95 at Myer
Best New Mascara
Winner: L’Oreal Paris Panorama Mascara
SHOP the Winner: $22.99 at Chemist Warehouse
Runner Up: Maybelline New York The Falsies Surreal Extensions Mascara
SHOP the Runner Up: $27.99 at Adore Beauty
Best New Primer
Winner: Revlon Illuminance Balm Primer
SHOP the Winner: $35.95 at Myer
Runner Up: L’Oreal Paris Prime Lab 24H Matte Setter Primer
SHOP the Runner Up: $33.99 at Adore Beauty
Best New Setting Product
Winner: Maybelline New York Lasting Fix Make-up Setting Spray
SHOP the Winner: $18.99 at Adore Beauty
Runner Up: Natio Makeup Setting Spray
SHOP the Runner Up: $17.95 at Myer
Best New Fragrance
Winner: Lancôme La Vie Est Belle L’elixir
SHOP the Winner: $245 at Myer
Runner Up: Elizabeth Arden White Tea Eau Fraiche Eau De Toilette
SHOP the Runner Up: $53 at Myer
Best New Home Fragrance
Winner: Palm Beach Collection Pomelo & Dewberry Reed Diffuser
SHOP the Winner: $49.95 at Palm Beach Collection
Runner Up: Dermal Therapy Very Dry Face Cleanser
SHOP the Runner Up: $15.99 at Chemist Warehouse
Discover more Best New Beauty 2025 winners
Did any of your favourite products take out an award?
