There’s nothing we take more seriously than the *art* of testing beauty products, and that process is never more exciting than when said products are fresh formulas on the market.
That’s why today is a huge day here at bh HQ: it’s finally time to crown the winners of our inaugural Best New Beauty Awards, and we couldn’t be more excited.
Our trusty panel of top-reviewing beautyheaven members cast their votes, and now we’re naming all the top beauty launches from the year that was.
So whether you’re searching for the most game-changing concealer to launch last year or the freshest face mask on shelves right now, here are all the winners of the Best New Beauty Awards 2025…
beautyheaven’s Best New Beauty 2025 Winners
Best New Beauty 2025 Winners: Skin Care
Best New Beauty 2025 Winners: Makeup + Perfume
