In a historic step, Brazilian Senate has passed Bill PL 2.985/2023To introduce comprehensive restrictions on how fixed-ingested sports betting can be advertised across the country. Initially it was proposed as a complete ban on gambling propaganda, the bill has been renovated to implement targeted boundaries on advertising practices, including public figures, live broadcasting placements and using in-stadium branding.
By Senator stevenson valentim And refined by Senator Carlos PortinhoThe aim of the bill is that MPs have to find out what is a public health crisis inspired by high risk of gambling advertisements. Portinho said, “A year after the law is passed, our society is ill – only accustomed to bets.” “Football clubs are accustomed to. Media companies are addicted to stake.”
The law is now waiting for further analysis and approval in the Chamber of Deputy, along with an immediate request to intensify its review.
Influencer and In-Stadium Advertisement amidst the main goals
Bill clearly Sportsbooks ban the use of images of athletes, affected, artists and public data in advertisementsExceptions apply only to pre -athletes, which have retired for at least five years, to provide former players struggling with possible income opportunities after a proposal by Senator Romario. “This can help them,” Romeo said, insisting that many are not economically safe.
Advertisements are also banned inside stadiums and sports Arenas. Betting operator If they are the official sponsor of club, competition or convenience, only advertisements will be allowed to be displayed in these places. This step has drawn Strong protest against Brazilian football clubsWho warned of an estimated annual revenue loss of R $ 1.6 billion. Read a joint statement, “Ban on displaying brands of operators … removes significant revenue currents from clubs.”
Portinho counted the claims to the poor financial management of the sector. “Clubs have long been financially broken due to poor management,” he said, “he said the bill aims to reduce ambush marketing and emphasize legitimate sponsorship.”
Advertising hours and content restrictions
Bill applies strict time windows for sportsbook advertisements. TV, streaming and internet ads are limited between 7:30 pm and midnight. On radio, advertisements can be broadcast From 9 am to 11 am and from 5 pm to 7:30 pm The promotion of betting during live sports broadcast will be allowed before and after the incident only 15 minutes before the incident.
Material restrictions are equally rigid. Advertising betting cannot be painted as personal success, financial stability, or the path of job alternatives. The letters that target the visual elements such as animation, mascot, or AI-related characters are also prohibited. Betting advertisements should include warnings: “Gambling causes addiction and disadvantage to you and your family.”
Sponsorship rules and platform liability
Under New structureBetting companies are forbidden to sponsor referee or match authorities. People can only appear on the team’s uniform when the players are more than 18, and the young -sized jersey gambling branding cannot be displayed. The sponsorship of cultural, news, or sports programs will be acceptable, provided it does not include promotional materials or encouragement to place bets.
Digital platforms and advertisers should work quickly to remove illegal advertisements on notification from the Ministry of Finance. Failure to do so will result in shared legal obligation, strengthening the government’s push to control online gambling risk.
MP asks for accountability and future action
Senator Leela Barros, The chairman of the Sports Commission of the Senate said that the broad nature of betting advertisements brought “nothing” positive. “In fact, it brought many people with addiction problems, high suicide rates,” he said.
Bill’s original writer Stevenson Valentim admitted that the final version was an agreement, it still sends a strong message. “We could not bite the problem at the root, but we trimmed what happens to see what happens,” he said. “This can be a warning to the market and the public that betting is harmful.”
Senator Eduardo Giro, who pushed for a complete ban under a separate proposal, supported adopted sanctions, comparing gambling for nicotine. He said, “This is self-convention,” he said, referring to the dependence of clubs and media on betting revenue.
The approved text now goes into the Chamber of Deputy for further ideas.
Source:
The Senate Sports Committee ban and affects the advertisement of ‘bets’ in stadiumsGamesbras.com, May 28, 2025.
