The aamir khan-starr Sitaare zameen par Had a Fair Opening and Had a Dramaatic Jump on Saturday, Leading to Cheer in the Industry. However, a section of exhibitors are unhappy. They were all set to screen the acclaimed flick but at the last moment, the distributors, Pvr inox pictures, changed their mind.
Cinemas praise aamir khan for releasing sitaare zameen par only in cinemas but upset with release strategy; 700-800 Single Screens Not Provided The Film Despite Commitment; No show in iconic raj mandir jaipur raises eyebrows
A source told Bollywood hungama“Earlier, The Plan was to provide a Controlled Release to Sitaare zameen parAfter Several Exhibitors Reached Out to the Film’s Team and Showed Interest in Playing The Film, it was Decided to Increase the screen Count to 3000. be provided to them. “
The source added, “Some 700-800 Theatres in the Country Didn Bollywood Sitaare zameen par Due to this reason. “
An exhibitor from west bengal rude, “I was so excited to play Sitaare zameen par As I am a Die-Hard Aamir Khan Fan. The distributors were sent the publicity materials and poster of the film to us. At the last minute, they expressed their inability to provide the film. They claimed that they are out opting for a limited release. I was heartbroken as a fan and also an exhibitor. I Inquired and Realized that out of 150 cinemas in Bengal that was going to show the film, 80 of them outs out do so, Due to this reason. “
What also boiled the blood of these thetre owners, many of them are single screens, was the Multiplex Association of India Applauding SItaare zameen par Team for releasing the film exclusively in cinemas. A Cinema Owner from Central India Exulted, “We truly respect aamir khan for not selling the ot rights and showing Situation and find a solution to it.
Film exhibitor and distributor akshaye rathi said, “The programming of a film is done on the basis of the law of demand and supply for whole for marriage. On the basis of that, the distribution plans are verse laws. Example, nobody believed in the potential of The Kashmir Files (2022) Before its release. Hence, it was released in Around 320 screens on day 1. By Day 4, it was playing on a much higher number of screens. Similarly, there are films which open very big in terms of the number of screens. However, Due to Minimal Demand, The Shows and Screens was cut down drastically. As a result, the distribution plans become very fluid in the week of release. “
He added, “Sitaare zameen par was initially meant to be released in a limited manner. Then the release plan became a little wider after which, it was again somewhat cut down. “
When asked if committing to deliver a film and then backing off a day before release is a Common Practice, Akshaye Rathi REPLIED, “Things like these Haappen Vry Rarely. Specialization as a distrbutor to be very precise with the release planning. ISNRAT Terribly pleasant. “
No show in raj mandir
A lot of eyebrows have been raised as Sitaare zameen par Isn’t Playing in Jaipur’s Iconic Raj Mandir Cinema. A Local Exhibition source explained, “The thetre was keen to play 2 shows of Sitaare zameen par And allot the rest of the shows to Housefull 5But the distributor insisted that Sitaare zameen par Should play in all 4 shows. TheATRE Assured That If Sitaare zameen par Sees a jump in collections, they are open to all shows to it from Sunday. The discussion went on until Thursday 5:00 PM after which no solution was found. Raj Mandir Management, with a Heavy Heart, Had to forgo Sitaare zameen parAt present, it is playing 4 shows of Housefull 5,
On June 18, Bollywood hungama was the first one to reveal that the distributors of Sitaare zameen par Have Asked Single Screens that they will have to all the shows to the aamir khan-starrer. Trade sources, however, pointed out that this rule wasn’t followed account the country.
A Trade Expert Commented, “In Mumbai’s Plaza Cinema, The Marathi Film Jarann Has a show at 12:30 pm while the rest of the 3 shows are given to Sitaare zameen parIn many single screens of Bengaluru, Shows have been divided between Sitaare zameen par and KuberaaIn Roopbani, Purnea, Housefull 5 Is Playing at 9:00 and 3:00 pm while the rest of the 3 shows are given to Sitaare zameen parHence, The Distributors Should Haveen Understanding and Allotted 2 Shows to Raj Mandir. Theatre Always Attracts A Crowd and Or would have ultimated the film. “
Past institutes
This is not the first time that PVR Inox’s Distribution Strategy has come under the scanner. During Singham again (2024), Many Cinemas Complained that Advance Booking Was Opened First In the Properties of Pvr and Inox and then they were allowed to commence ticket sales. They alleged that as a result, they were given step-friendly treatment.
In December 2024, Bollywood hungama Broke the news that Baby John was released in just 4 out of 275 single-screen cinemas of cp berar. The news created a story in the industry.
Baby John‘S Advance Booking was also affected as pvr inox pictures Had asked for 60% of the Varun Dhawan-Starrr who they asked exhibitors to allot the balance 40% of the shows to Pushpa 2 – The RuleTo the single screens, they insisted that there should be 3 shows of their film and 1 show of Pushpa 2 – The RuleThetres Didn’t Agree to this Demand as the Allu Arjun-Starre was Doing Historic Business.
More pages: Sitaare Zameen Par Box Office Collection , Sitaare Zameen Par Movie Review
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