India’s first Test match against England in July 2025 has set new streaming records on Gehotstar, reached 89.1 million viewers and submitted a 13.7 billion minute watch time. The match, which marked the start of India’s five-match testing series under the new Captain Shubman Gill, represents the start of the WTC 2025–27 cycle for both teams.The second test of the series is scheduled to begin on July 2 in Birmingham, with four matches remaining in the series, expected to set new digital sports consumption records.Go beyond the border with our YouTube channel. Subscribe now!The ICC World Test Championship between South Africa and Australia also achieved the number of important audiences. South Africa secured their first ICC title and became the most watched non-India Test match on linear TV with a watch time of 2.95 billion minutes and reached 47 million viewers.On Jiohotstar, the WTC final reached 2025 41.4 million viewers, set a new record for a non-India Test match on the stage. The number of viewers crossed the previous record set by India vs Australia WTC Final in 2023.The new era of Indian cricket led by Shubman Gill, combined with a revived approach to cricket testing, has demonstrated strong viewers engagement in digital platforms. The remaining matches in the series against England are potentially deployed to set additional streaming records.

Using the metrics for TVR, the figures of the article are obtained from BARC: M15 + AB urban and comfort: 2 + U + R all India Sanskack.