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Saturday, 28 June 2025
Designers

Demna Reflects on His Decade at Balenciaga: “These 10 Years, They Were a Journey of ‘How Can We Push the Boundaries?’”

Demna Reflects on His Decade at Balenciaga: “These 10 Years, They Were a Journey of ‘How Can We Push the Boundaries?’”

It was a frightening day for him in more than one way. “That morning i met with francois-e I showed him my vision for gucci, and he asked me, when can you start? This, okay, I exist for you [meaning the French establishment] Moment. I felt something align. I mean, I believe in energy and the universe – God, I don’t know – but I felt like this: the story is now complete for me. I hoped in Paris that I could find an internship that I could not find, and now I have found it. So I can move forward. ,

The exhibition, he adds, “represents 10 years of brain-work. Everything is a concept. It’s almost the same as I was doing all this to impress myself. Perhaps it’s important, because I am not going to do so in my next chapter now.” What! Is there a separate, non-ideological Demona Gucci to emerge?

“I want to take a break from that. I see all this, and I just want to keep the biggest pair of pants. Perhaps it’s about the experience, or how I see fashion, maturity in terms of how fashion. Does it mean that it contains another type of brain-work, being honest.

Major pieces of Damna in Balesiaga including 2025 bra gowns of winter and summer 2017 Pentasho.

Photo: Courtesy of Balesiaga

This is a big challenge, I say. “Yes, and I love it. There are ways to be creative. And then, he says, he has to go. Billy left to see Eileish in the concert. A large black car is taken back to the garage, waiting outside it. As we leave, I remember asking what he is planning for his last Haute Couture Show, Last Seal on his term in Balania. “Oh,” he says, because he gives me a wave, “it will be something very conceptual.”

If I have learned one thing from Damna’s long experience of interview: what he says rarely you get. I can’t just see what he is going to do, for my life. This is a positive, I think. Fashion is now a strict need for less predecessor. As I drive, some of Damna’s last words are ringing in my ears: “One of the most important driving forces in fashion is,” he said. “I’m going to surprise everyone, but first myself.”

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