The latest release, MaaHas managed to put up impressive numbers in its first two days, thanks to the casting of kajol, the horror genre, and positive word of Mouth. However, the makers are unhappy with the release strategy and distribution of the film.
Exclusive: makers of maa upset with distributor due to release strategy and distribution of shows of the kajol-starrer
A source close to the film Told Bollywood hungama,Maa Has Released In Around 1500 screens and ideally, a film like this should have a screen count of Around 2000. After all, it has the association of ajay devgan and kajol and kajol and kajol and moreover, it is a horror film, item, weed Flavour of the season. Sadly, that didnys and also it was noticed by the makers that the shows weren’T properly allotted across cinemas. Thought it’s a horror film, it also also appeals to the family as evident by its title and the u/a rating. Hence, it should have got prominent showcasing in the afternoon and also overall more shows but in many places, that hasnight happy. “
The source continued, “as a result, the makers are disputed with the arrangement. Maa Could have been Higher. “
Bollywood hungama Learned that 4:15 pm show at Pvr Sangam, Andheri, Mumbai, which recorded huge occupance on saturday, was discontinued on Sunday in fast Sitaare zameen parIncidentally, like Maa, sitaare zamaeen par is also distributed by pvr.
An exhibition source explained, “In the dadar-matunga-mahim belt, which has no Multiplex and Consists of Single Screens, All Cinemas Eite Have An Affeternoon Show of 1:00 Pm and An Evening Show of 7:00 PM. Ideally, the showcasing should be thought that a couple of cinemas should have a show at Around 4:00 PM as well because a section a section of the moviegoing audience might prefer to watch Maa at that time. But with the strategy in place, they do’t have that choice. “
A Trade Expert Commented on Condition of Anonymity, “This week is crowded as Sitaare zameen par Has help up well. Maa Has managed to perform While F1: The movie IS also recording terrific obscy. In such institutes, show-shaking issues are bound to happy. The problem becomes manifold when the distributor overcommits and then falls short of expectations and doesn Bollywood the showcasing well. In this case, pvr inox also had to accommodate their other film, Sitaare zameen parNevertheles, the makers are bound to feel shortchanged when they don’t get the desired number of shows. “
Past institutes
This isn’t the first time that Pvr Inox’s Distribution has come under the scanner. A less days back, Bollywood hungama Reported on how warner bros was also upset with the multiplex chain for not giving a reasonable number of shows to F1: The movieA week before, we reviewed that pvr inox backed off after assuring b and c centers that they would be given Sitaare zamaeen par. Thetres even got the publicity material from the distribution team and at the last minute, the film wasn Bollywood to them, leave in a tout.
In December 2024, Baby John‘S Advance Booking was also affected as pvr inox pictures Had asked for 60% of the Varun Dhawan-Starrr who they asked exhibitors to allot the balance 40% of the shows to Pushpa 2 – The RuleTo the single screens, they insisted that there should be 3 shows of their film and 1 show of Pushpa 2 – The RuleThetres Didn’t Agree to this Demand as the Allu Arjun-Starre was Doing Historic Business.
More pages: Maa Box Office Collection , Maa movie review
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