When Maryland Gove Wes Moore placed her legislative agenda during her state address in February, she created a point to sing a particular group.

“We need to better understand and address what is happening to our men and boys,” he said, pointing to nationwide, entering young men Workforce Or Earning a college degree,

It is also a group that is getting away from Democrats at the national level. President Trump narrowly Men aged 18 to 29 years won Final decline, four years ago 12-point shift when Joe Biden won the group by 11 percent points.

Moore says that this change did not happen overnight, explaining that for many young men, his feelings were prone to the election.

“When you see, repeatedly, an party is the party that loses people in an election year, it’s not the head, it’s the tail,” he told NPR. “The reason for losing in an election year is that you lose them long ago.”

Now, Democrats are hoping that young men will not lose from GOP forever. For many emerging leaders at the party – and potential contenders in the 2028 presidential race – this means that these voters have to make a big priority, both in their policy proposals and in the messages that are rapidly conforming for them.

Moore says that this is an attempt that is contrary to what Trump has done. While he admits that the President has managed to appeal to young men, he calls Trump’s strategy away from Aadhaar.

The Maryland village Wes Moore speaks during the Democratic National Convention in Chicago last August. As a governor, Moore has preferred policies aimed at improving the life of the youth.

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“He is amazing to tell you what is wrong. He is not a vehicle for a solution. But he is a magnificent vessel for frustration,” said Moore. “It’s not really not solving the problem.”

For Moore, many forms have been taken, addressing the issues faced by young men. Since assuming office in 2023, he has worked to reduce Underdeveloped rates for low level drug offenses More access to reach Apprenticeship program In Maryland. They argue that they are effective policies that resonate with this age group.

Other growing democratic stars have also paid attention to young men. In this winter, in his kingdom address, Michigan village. The Greatchen Whitmer announced an attempt to promote access to college and training programs.

The Whitmer said, “Any of us who wants the last thing is a generation of young men who fall behind their father and grandfather.”

Michigan village. Greatchen Whitmer saw the NFC Divisional Playoff game between Detroit Lions and Tampa Baukeners in Ford Field on January 21, 2024 in Detroit. Last year, in its state address of this state, the Whitmer announced a plan to promote access to college and training programs.

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Fear of falling back

There is some worry about falling back which many men are wrestling, according to A recent report By speaking with the American Men (SAM) project, a new attempt is aimed at helping Democrats reach better and connect with young men.

“Traditional milestones seem impossible to achieve traditional milestones,” said Democratic Pollster and youth politics expert.

The findings of the report are based on a national survey and focus groups with men between the ages of 18 to 29 years. Among its biggest findings, concerns about mental health and paying for things such as housing and health care are paramount for the group.

“The youth feel trapped,” said Dela Volpe. “They are raised and want to provide for others … but are unable to get it for themselves.”

When it entered politics, many people felt disappointed by government officials. More than half of the survey respondents said that they had some extent or very adverse approach to Republican. This number increased to 73% when the respondents were asked about Democrats.

Thinking about his conversation in focus groups, Dela Volpe recalled the participants, saying that Democrats could not understand or did not care what his life was. He said that some expressed doubt in the party’s ability to implement the policy that could directly affect his life.

Those feelings have a problem for the party, Dela Volpes argued, but they can be replaced.

He said, “This is a generation of young men, they are not losing at the Democrat party. They are not indifferent, and if we care about our democracy, everyone needs to be honored and everyone needs to feel that their voice can be heard,” he said. “If they don’t feel honored, they are not heard, they are not going to participate.”

Meet them where they are

The SAM report points to a handful of online locations, where democrats can invest more time – 95% of the youth use YouTube, highlighting that weekly, six out of 10 use redits in six out of 10 and use more than 50%. The problem for democrats “is talking only about those in places they have problems. [from] Rights, “Abortion Rights Group Naral Pro choice, USA and former co-founder co-founder, Ilis Hog said.

Some democrats are beginning to establish an appearance outside the traditional media. In February, California Gav Gavin Newsom, who is widely seen as a presidential post in 2028, launched a podcast with a video component which is also available on YouTube. His first guest at the program was far-wide activist Charlie Kirk.

Kirk Turning Point is the founder of the USA, an organization that focuses on confusing young people in orthodox politics. 31 -year -old K X has more than 5 million followers and a host Heard the most podcast In the country.

“If you want to earn the honor of ‘forgotten America’, you have to show them that you are intellectually without script, no hard break, no manufacturer in the ears, no teleprompters,” he said, Democrats said “could not survive there”.

“The new media is going here,” he said.

Some Democrats have adopted the challenge. In April, former transport secretary Pete Batigieg appeared on comedian Andrew Shulz open Podcast, a show with about 2 million customers on YouTube and an audience dominated by men in their 20 and 30s.

The conversation – which lasted for about three hours – was different from a specific television news interview. This is a gay person discussion about Batigigig’s life from jokes and clear questions to discuss about Trump’s policies and the deficiencies of the Democratic Party, in which they reach new people.

“We have to face those who do not think like us and who do not see the world in what we do,” butgi accepted. “Both actually, validly become smarter and better and make better options and have a better position, and just to celebrate.”

Pete Batigieg speaks in Detroit on November 5, 2024 at an election night watch party. “We have to face people who do not think like us and who do not see the world in the way,” Butgi said on Andrew Shulz’s recent tapping. open podcast.

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41 -year -old Shulz also made headlines for being trump on the show. However, he has also indicated the desire to hear from the left-sighting sounds.

The presence of Batigigigeg was a prime example of how Democrats should start having a relationship with young men, Rachel Janafaza said, who focused on General Z and established and run up and up.

He said, “He did not end it or tried hard for someone who was not. He was himself. And that’s most important thing,” he explained.

He argued that Democrats should spend time in online places which are not more political and are instead in cultural subjects. And while some materials can sometimes be political, it is not its intended purpose.

“This is not rocket science. Highly political or protesting efforts to reach young people are not going to work. It needs to be authentic,” he said. “Young people do not want to talk below or are being talked as if something is wrong with them.”