In the latest episodes of The Ala Persus Podcast, I sat with Bart Van Der Mir to discuss unique ways to run organic SEO traffic via Digital PR. Bart shared valuable insights how he has successfully enhanced the website traffic using data-operated strategies, especially in the context of digital PR campaigns.
Here is a breakdown of our conversation and how these methods can be implemented to promote your SEO efforts!
Watch the full episode
Three major sources for digital PR
Bart’s approach to digital PR rests on three primary sources of backlink, each requiring a separate strategy. The first source is traditional: journalist and news outlet. This approach includes the outreach campaign to mention from media sources established and secure the link.
- Journalist Outreach: A direct, outreach-rich approach to securing links from news agencies.
- Educational websites: Universities and educational domains are targeted with inbound strategies, which emphasizes the material appealing to educational or research-centric audiences.
- Government place: Local and national government websites, which require materials that address social issues and public interests.
Bart’s team creates unique data sets to create a compelling article that appeals to journalists, universities and government bodies equally. This material is often based on the original surveys or data collected by the team, ensuring that it stands in a competitive scenario.
Basic data power
One of the main techniques using Bart to gain visibility is making the original data that cannot be found anywhere else. This approach not only attracts attention from high-writer sources, but also strengthens the SEO rankings through unique materials.
He explained that, by collecting data directly from his audience or through external surveys, they can create a material that fills the gaps in the existing information.
- Survey of survey: Collecting first-sided data from consumers or industry professionals like installer can achieve valuable insight for material manufacture.
- Take advantage of external data: If the original data is not available, the existing dataset can be restructured to make your audience more relevant and useful.
Bart insisted that this data-manufactured approach helps to create high quality materials that rank well into the search engine, often attracting thousands of backlinks from official sources.
Building materials for low volume, high impact subjects
A unique aspect of the Bart’s strategy involves targeting low-traffic, high-effects that are low in the SEO landscape. These subjects often do not have high search versions, but are very interested in specific groups, such as government agencies or non-profit.
By focusing on these niche areas, Bart’s team can generate links from official sites that others may ignore.
- Government and non -profit sector: By publishing materials on those topics that align with public interests, such as stability or security, BART campaigns receive traction on government and educational sites.
- Lower-gesture material: The content centered around themes with low search versions can still attract valuable links if it is relevant and relevant to major audiences.
This strategy is especially useful for businesses targeting people with top markets or limited traffic. This highlights the importance of understanding the context of a subject and how it aligns with public or institutional preferences.
Outreach strategies for Digital PR campaign
When it comes to outreach, Bart uses a combination of active and passive strategies to ensure success. For journalists and media outlets, the team focuses on data-supported stories that appeal to news organizations. This involves making survey or collecting unique data, which can be shared as part of a comprehensive story.
- Active outreach: Bart’s team directly reaches journalists, providing them unique data sets that can be used for their stories.
- Passive strategies: For educational and government sites, the strategy is more inactive, focusing on creating materials that are searched by these institutions.
Bart’s team uses devices such as hotjar to collect data directly from visitors to their website, provides them an incentive to answer questions or participate in the survey. This data is then used to fuel their outreach campaigns, ensuring that the material is both relevant and original.
Digital PR scaling for small teams
For businesses with small teams, Bart shared some suggestions to effectively scale digital PR campaigns. One of the major strategies is to make a small start and focus on high targeted campaigns. By reducing its audience and niche, even a small team can conduct a successful digital PR campaign with minimum resources.
- Niche: Start by focusing on a small group of people or businesses, to ensure that the campaign remains manageable.
- Skilled outreach: Using automated tools and templates can help in scale outreach without overloading a small team.
An example of a bart for dog shelters in the Netherlands, including reaching 130 shelters and collecting data through a small survey, shows how small teams can manage big outreach efforts.
Within a few days, the campaign achieved valuable backlink, showing that it is possible to produce significant results even with limited resources.
Equipment and software for digital PR
To streamline his digital PR and SEO efforts, Bart recommended several tools that help his team to be organized and efficient. For outreach, MUCK Rack is an excellent tool to find and contact journalists. To collect data, Hotjar website helps visitors visiting, while AI equipment such as LLMS can help generate creative subject lines for email outreach.
- Mute: A device to find journalists and media outlets for outreach campaigns.
- Hotzer: A user engagement device that helps collect valuable data through survey and pop-up on your website.
- AI equipment: AI-operated equipment can help generate material ideas and headlines, as well as improve outreach success.
These devices help Bart’s team to score their efforts while maintaining the quality and originality of their campaigns.
final thoughts
Bart van dera Mir’s approach for digital PR and organic SEO traffic connects creativity, data and strategic outreach to create high-tribunal links and run organic traffic on a large scale. By focusing on unique data and niche subjects and taking advantage of powerful equipment, business of all sizes can apply these strategies to improve your SEO performance.
Whether you are a small team or part of a large outfit, the major tech -ude is clear: focus on creating original materials that answers important questions and make a relationship with official sources.
