In this episode of The Ala Persuses Podcast, the co-founder of Jered Boman, Fat Joe, who sits with Davis, specializes in providing premium backlinks and materials for agencies.
Joe shared his journey from the early days of the SEO to the growing fat in a successful business.
He talks about everything from producing products, outsourcing and scale-based business, and how he earns $ 12 million per year in revenue with a team of just 15.
Watch the full episode
Solving a common problem in SEO industry
The introduction of Joe for the SEO came unexpectedly.
After working in various roles, including a vending machine company, which coincidentally infection in the SEO.
By 2012, he co-established the fat with his business partner, which aims to solve a significant problem while working in an SEO agency.
Their challenge was providing reliable, high quality suppliers for backlinks and materials. After struggling with freelancers and sellers with inconsistent results, he saw the opportunity to create a service in the market, which would continuously distribute premium SEO services, supported by great customer service and easily used systems.
Initial decision
- He identified a difference in the market for high quality backlink and a consistent provider of materials.
- The decision to outsource outsourcing instead of building an in-house team allowed him to fast.
- By focusing on credibility and customer aid, he quickly created a reputation among agencies sharing the same frustrations.
Overcoming
In the early days, Vikas came quickly, but it also presented several challenges.
Fat that was overwhelmed by demand, far more with customers they could handle. The initial approach included relying on the spreadsheet to manage the order, which disabled as a business expansion.
By the second year, they realized that they needed to develop software to streamline their operations, making them easier to distribute their services on scale.
Raising pain
- High demand and disabled order tracking caused increasing pain.
- The decision to create his own software strengthened their procedures and improved the time of distribution.
- The lessons learned that the importance of the scheme for scalability was quickly strengthened.
Power of outsourcing
Fat which lies in its ability to outsource major functions, especially for material construction and link building.
Those who say that many allies do outsourcing with poor quality and lack of control, fat that has successfully scored by defining clear criteria and building a system that ensures quality.
Which emphasizes that outsourcing is not about reducing quality, but is about finding the right system to manage remote function effectively. By training and onboard a large pool of authors and material creators, they were able to scale without renouncing output or quality.
Outsourcing benefits
- Outsourcing has enabled fat to a rapid scale without an increase in overhead cost.
- They manage a main team of 15 people, complemented by a pool of outsourced talent, allowing them to carry high amounts of customers.
- The key to success is determining clear standard and criteria for outsourced work.
Equaling services for better scalability
Fat infection for a produced business model is important in their development.
Instead of offering generalized SEO services, they broke their offerings into specific, easily delivered components such as link building and content writing. This approach eliminates ambiguity and makes it easy for customers to understand what they are buying.
Which highlights the importance of defineing services in terms of components and automationing the ordering process. This produced model has allowed fat to streamline its operations, reduce custom requests, and get a quick scale without getting caught in Bespok work.
Benefits of Production
- A produced service model makes it manage and makes it easier.
- Customers can easily choose services that they need, which reduces communication back and forth.
- Products reduces operational complexity, making it easier to project revenue and manage resources.
Target the right market
When the fat that started, they directly targeted the SEO agencies, as they understood the pain points of these businesses.
Agencies, in particular, provide a high-lifetime value because a customer often brings into several sub-clients, which expands the scope of the business. This focus allowed itself to score fat without spreading themselves too thin.
Over time, they have expanded to serve the end-users, such as brands and site builders, but agencies remain their primary market. Which notes that agencies give importance to fat that gives importance to the service of their large SEO strategy without the need for consultation.
Major target market
- SEO agencies become the most profitable and scalable target market of fat.
- End-users such as brands and individual site owners also benefit from fat services but from various requirements and expectations.
- By focusing on agencies, fat that can take advantage of large contracts and excessive amounts of work.
Take advantage of advertising and branding
Fat which develops a combination of advertising and branding efforts paid in development strategies.
Initially, Google advertisements helped them to score quickly by reaching customers by actively searching for link building services. Over time, they expanded Facebook advertisements, but who admits that the strategy with this platform is more complex.
Which also emphasizes the importance of brand building through social media and exposure.
Fat that stands out by focusing on fun, memorable campaigns instead of getting caught in the technical SEO Vamjal. Their branding efforts help in making recognition and loyalty.
Major development strategies
- Google advertisements provided immediate results, with a high ROI on the targeted search query.
- Facebook advertisements are effective when used with funnel approach, offering values ​​such as ebooks or webinars.
- Through exposes and bizarre social media campaigns, brand-building has helped fat to stand out in the crowded market.
Importance of customer aid
Customer service plays an important role in fats which plays a business model.
Despite automating most of its operations, they maintain a dedicated in-house support team that addresses any issue arising quickly. Which highlights the importance of great customer aid in maintaining long -term relationships and generating repeat businesses.
Customer aid strategy
- In-house customer aid ensures rapid response time and high level service.
- They prefer to resolve the issues quickly when necessary to maintain customers’ satisfaction, even refunds.
- A strong customer support system contributes to positive words-mouth and repeating business.
conclusion
Fat with which traveling, showing the power of products, outsourcing and scaling through smart operating decisions.
By focusing on stability, building a system for scalability, and targeting the right market, fat that has developed into a successful business with a small but effective team.
Whether you are running an agency, a cleaning business, or even a mother -in -law, the principle of products and outsourcing can help you to streamlive your operation and scale rapidly.
For more insight, check her Twitter and LinkedIn, or join free communities for agency owners in scallers.
