International sports technology (IGT) unveiled a new brand identity, which he is ready to adopt as his sales Gambling and digital Business (IGT gaming) tax. IGT will see trading as a ribrand Brightstar – A company is committed to becoming a “Premier Pure Play Lottery Business” designed to raise lottery and inspire players.
The new name aligns with the company’s ethics
In its official release, the company said that the Rebrand would be with immediate effect, although the legal change in the brightstar will take place only once Brightstar lottery PLC The UK company is registered with the House – expected to be a brightstar once Closes sales IGT gaming to buyer.
According to the announcement, the new brightstar brand wants to reflect the company’s “forward-screen global leadership” in the brand lottery industry, which serves as a guide light and inspiration and innovation source for lottery customers and players. “
As brightstar, the company will continue to innovate and distribute Sophisticated experience For players in your entire lottery price chain. The company will continue to act as a lottery operator, provider and game manufacturer, which will have continuous efforts to modernize the sector and redefine lottery gaming.
Brightstar will continue to innovate because it wants to be ahead of the curve, combines heritage with innovation and provides products that are both pleasant and responsible.
Brightstar shining brightly to continue
Vince SadskiCommenting on his company’s new brand identity, the Chief Executive Officer of Brightstar said that his team was starting it with a “future mentality”. The company, which has worked for about 50 years and cement itself as the world’s leading lottery giants, will continue to help its customers to separate their offerings from the competition.
We have a history of about 50 years of credibility, innovation and leadership in the lottery, a bedock from which we are launching the Brightstar with the future mentality of helping lottery customers worldwide, which are successful in the environment of digital adoption, players’ expectations and increasing diversification of gaming options.
Vince Sadski, CEO, Brightstar
Sadsky said that now the focus on the lottery sector is now focused on the company, the company will be well deployed to run further innovations. He said that this would help the brightstar customers grow their business, helping players to provide unforgettable experience and generate more money for good reasons.
For reference, Brightstar provides lottery solutions to some 90 lottery consumers in six continents. In addition, 26 out of 46 American states are the main technical provider that allows lottery gaming, as well as 7 of the top 10 largest lottery in the world.
