The Apple App will begin to use AI technology to strengthen the discovery of apps on the store, the company announced at this week’s Worldwide Developers Conference (WWDC 25).
In a session focused on the update of the App Store Connect, its app for developers, the company, the company announced that the app will present the app store tag – label that highlights the specific features and functionalities found in an app.
These tags will initially be generated using various sources by Apple’s large language model, such as metadata of the app. They will be carried out before applying to apps at the app store.
Apple customers will be able to use these tags when searching for apps at app store, where tags appear on the search page and appear in the search results with apps that appear in the search results.
Apple says that new tags will help in surface information that is often buried in app listing, such as app stores details, category, metadata, or even in its screenshot. Tag, Apple believes, will help users to find apps easily that they offer that they are searching, while the developers also give a better idea to the developers how their apps are being discovered.
Today, consumers get apps through several app stores features, including its editorial pieces on the Today tab, the collection cured by the editorial team of the app store, by browsing the app categories or using the app store search. Apple also mudlizes the app store with advertisements that may appear on tabs, search tabs, product pages and in its search results today.
When the app store users tap on one of the new tags, they will be moved to a new page, offering a curated collection of all apps and games that offer similar features or functionality – an extension for the current feature of the app store which indicates users for those apps that they may also like “.
Although the tags themselves are AI-renovated and reviewed, developers will eventually have the last term, on which the tags are associated with their apps. A new information page app store will be available in connect software, where they can manage tags or surprise people what they do not want to show on the product page of their app.
Apple is already using AI on its app store so that the app reviews can be summarized by adding information to a small paragraph.
Tags are not only reforms coming in the app store. Apple says that developers will also be able to create custom products pages that appear when a user searches for apps using special keywords. It is also improving its app “Nutrition Label” feature; Extending your lineup of app edge range (now there are five); And expansion of proposal codes for consumable materials, non-individual and non-renovation membership.
