Infinilads meet with Eric Stoop Fiona Hickey of Sl, the head of sales from push gaming, push to achieve some insight about gaming history, but also about what lies further:
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As a beginning, can you give our readers a backstory about push gaming. When was the company established and did you have a certain vision while entering the slot provider place?
Push Gaming was founded in 2010 by James Marshall and Winston Lee, which both continue to lead the business even today. Initially, the major business model focused on bringing popular land based games to the online market. However, it then proceeded to become an in-house studio to create an online game quickly. Two years later, 8 sports were developed internal and then distributed to several major operators.
A significant change in the direction in business took place in 2013, as we started producing our game. Here, the main focus was on creating games that were designed to play perfectly in the mode painted for mobile. Subsequently, in 2015, our distribution was strengthened through partnership with a famous aggregator, which was excluded for very large audiences, and our content has been reaching more and more players ever since.
Last year, a lot of big milestones came as a business. We acquired and licensed our own platform in major courts, which played us an important role in scaling the distribution of materials to new and existing partners.
In recent months, we have seen its benefits as it has allowed us to more flexibility and control over our technology, as well as the development of our platform functionality, game design and distribution.
How have you been the last few months? Which game are the most satisfied with the release and have you entered any new market?
Despite the fact that 2020 was a disruptive year for all, we were lucky that we were able to continue our work almost uninterrupted.
We started the year on a high note, as we obtained our MGA and UKGC licenses for our own platform, and after that we have made many strong partnerships with Tier 1 operators such as games and entry. It is extremely beneficial to see existing major customers, such as Leo Vegas and Cassumo, is also moving on our platform to be one of the first person to live live with our new material. Not only this will is for all the hard work we are doing, but it is a great way for us to reach even more players worldwide.
When it comes to the release of the game, we are very proud of them all. As you probably know, in the push we give great importance to quality than volume, and we tirelessly try to ensure that whatever game we put on is one that will offer something new and exciting for the players for the coming several months. If there should be a recent game that I will expose, it will be the land of Zenith due to the new and high-in-innovative disc mechanism feature that we have introduced. This actually takes the experience of the entire game to another level because it brings about the increased expectancy and enthusiasm that way players can follow that direction, to see how their game is scheduled to change the game experience.
In relation to new markets, there is a lot of hard work behind the curtain and we are happy to say that we will enter Columbia, Spain and Romania in the coming months.
Can you tell me a little about your top 3 most popular slot game and what do you think these games are so popular?
Our top 3 games are consistent razor sharks, wild flocks, and of course, jamin ‘jars! All these sports have a high entertainment factor, and reach the enthusiasm after several months and years of their release. They provide everything that is looking for a player – thrilling and innovative mechanics that engage and entertain them, as well as funky art and sound – our talented team actually makes the players to be fully immersed in sports experience.
In push gaming, we adopt a ‘player first’ approach in everything we do, and that is why our old gamers are still so popular today. We take our time to make a release, and will not launch just one game to be a ‘busy roadmap’. Distribution of top quality entertainment that will create the test is important, and lies in the heart of everything standing by us and believes in it.
Your latest release was dinopolis which came out in your network on 22 April. How will you describe this game and especially what do you think players will appreciate this one?
Dinopolis is a brilliant game and is one that we are very proud of as part of our portfolio. The art is immediately striking, and the players are sure to enjoy going into the casino with our fun and bizarre dinosaurs. Music also praises the game completely, and quickly attracts players in the theme enthusiasm and in the game itself.
It is also filled with thrilling features, which ensure a lot of expectations and entertaining moments throughout the game – start from the moment you start, as the base game offers dino coins, immediate awards and coils. Players can also be ready to experience a luxurious dino bonus feature, with an exciting pick feature, as well as with a progressive free spin feature with a exciting pickd wilds and multiplies for some terrible results.
Our team has actually done such excellent job to create this game! We have seen a very positive growth for the game when already released, and we cannot wait to see how it will continue to develop.
Tell us a little more about the future and your roadmap for 2021. Will you expand geographically? What are the sports for which you have the most anticipation?
We have received a lot of exciting plans in the next few months and are really eager to see our business growing even more.
This year we have a lot of material on our roadmap – we started with Zenith’s land in February, followed by last month. One of the most anticipated release for this year is undoubtedly that of Jamin K Jars 2 which is to be released on this June.
Along with this, we will also have a continuity for our ‘Fat Series’ in August this August and Fat Drake, which is coming to our first Halloween-Theme game in this October with this August and Fat Drake.
We are also working very hard to increase our platforms to increase our access to the players, and these next few months should see many more integrations, in which our more materials are getting very soon.
With regard to expansion, as mentioned earlier, we are ready to enter both Columbia and Spain within the next few months, soon with Romania and Italy after the beginning of next year.
Thanks for your time and just to finish it, who is your favorite push gaming title, and why do you like it so much?
It is difficult to choose just one, although I have to say that Razor Shark is currently my top favorite. Despite being released around one and a half years ago – and played it several times – it is still entertaining me and experiencing high levels of stimulation and expectation each and each time!
It is a mixture of everything about the game that makes it a favorite. The underwater shark theme is quite attractive in itself, and with the graphics that our art team has created, the impressive music and sound effects actually bring the game into life and immerse me in the game completely. Of course, features are thrilling as always and always keeps me on the edge of her seat, especially when waiting for mystery stack, and all reveal about unlimited free spins!
Although I just love Razor Shark, I am very excited for our upcoming game, Jemin ‘Jar 2. The original Jamin ‘Jar has also been my favorite for a long time, and I think our team has done a great job of maintaining some elements from the original game, and has turned it into some new with even more exciting features. We can’t wait to try the players to try it – it is definitely not to disappoint!
