Oborn Hills, Mich. – CEO of Ram Tim kuniscis At the end of last year, seven months of retirement was told that he “missed the fight” and accepting Descendant The brand was collapsing in the market due to its competition.

Kuniscis went on stage during a media event as the speakers sang Detroit rapper Emine “Gess Huz Back, Back Again”. He promised an aggressive change for the extended truck brand through 2026.

The plan includes over 25 announcements through next year. Thus so far he has included a return to NASCAR with mechanical bull rides and a new race truck. Hemy V -8 engine With a new “symbol of protest”, and, recently, a new industry Paurtrain Warranty For its RAM products.

Since returning After a CEO shake-upKuniscis is enforcing. He “flying without a parachute,” as he recently described, while playing with the time of borrowing and home money. He is all going to start the Renaissance of Rama, which has experienced a decline in sales 38% since its record year in 2019.

Kuniscis told CNBC during an interview recently in her relatively unannounced office, “I have the correct clarity of my return, because after I had a chance to relax more, I realized that I did not have to leave, I just needed a break. Then I was having itching to come back,” Then I was itching to come back, “Kuniskis was itchy to come back,” Kuniskis had a relatively unhappy office to come back to come back. Told CNBC during. (When he retired, he removed many of his careers.) “We have a window of opportunity here to fix a lot of goods, and some people are excluded from that occasion, and some people fuel by it. Fortunately, our team is fuel with it.”

Kuniscis, who was leading Ram and Chakma On his retirement Mid-term year, an array of issues led the current status of the brand, with the price of the automaker, model launch rhythm and, most importantly that its RAM problems with a reading of 1500. Production issues were led by re -design that are still working more than a year after the launch of the vehicle.

“We tried to do a lot of things at once,” Kuniscis said about Ram 1500. “We really changed everything instead of doing a rhythm of changes.”

Kuniscis did not touch Big issues Stelantis was working under former Stalentis CEO Carlos TawresWhich left the automaker in December. Kuniscis was admitted back to Ram amidst the change in leadership.

“This is like the backbone of his business,” Joseph Yun said, the analyst of consumer insight said CarmaxData and Consumer Car Shopping Site Edmunds.com. “Market share is very important.”

According to Edmunds, the market share for Ram 1500 in the US full-size pickup truck market has increased from 17.8% in 2019 to about 8.4% through the first half of this year.

According to the company’s data, the sale of full -sized trucks, including 1500 and larger versions, declined by 41% from 2019 to 2024. General Motors And Toyota motor During that time to increase sales.

Although it is in a hurry in the turnaround plan, which goes in the following year, Ram has already revived his popular Hemy V -8 engine; The low -priced pickup truck model was re -presented; Announced a return to NASCAR; And along with other things, introduced 10-year/100,000 limited powertrain warranties for new trucks in your lineup.

Kuniscis has stated that further announcements may include several new potential vehicles, including a passenger van and midsize pickup trucks, required in 2027. He has also launched “Kuch Nahin Ram” marketing campaign and has delayed the brand’s electrified pickup trucks amidst low market demands.

“There is always a method for insanity,” Kunisis said. “There is always a business cause behind something that seems funny.”

A part of that “fun” involves a return to nascar truck racing, where fans “can ride hemy” – a mechanical bull ride that looks like a new “protest” logo of the brand, which features engine convenience with a Ram’s head. If the riders can last for 15 seconds, they receive a special-sanskriting T-shirt that cannot be purchased.

Michigan also included a new truck design in NASCAR earlier this month, as well as a vehicle with a donut burnout.

Kuniscis refused to disclose sales goals for the RAM brand or its full -size pickup trucks, but said that the company is targeting market share between 20% to 29.9% for its full -sized trucks by the end of the scheme. According to industry data, Ram trucks had about 17% of the US full-size pickup truck market in 2024.

“I know where we want to be and what our expectations are,” he said. “I should legally have a market share that begins with a couple. … This is a initial point for us.”

But Kuniscis said that the market share is only one metric and the use and profit of the plant is also important. While the overall sales of Ram are low, he said that retail sales – a closely seen metric – is expected to be up to 28% through the first half of the year.

He said, “You don’t want to chase the share only to chase the share,” he said. “I want to run all plants with full capacity to maximize my efficiency.”

Bring the automaker back Famous Hemy V -8 A good start could be, as Kuniscis said the company received 12,000 hemi orders on the first day, which were available to order pickup truck dealers with the engine.

As Hemi returns, Ram’s Electrification schemeWith a new plug-in truck and an all-electric model, there is a delay. Kuniscis refused to discuss the production time for the all-electric model, which was initially expected last year. He said that plug-in model-one extended-ranged is known as electric vehicle, or erev-will start production this year, but the consumer refused to specify when the sale starts.

Kuniscis stated that he believes that the EREV will be more than a margin in the market and will be more important in the brand’s turnaround plan through 2026.

“I am really fast on the year. I really proud how we started this year and it is just using the traditional strategy,” Kunisis said. “We haven’t met for new stuff yet.”