In today’s episode, we have received some major news to dive, which are facing a historic antitrust trial with Meta. The Federal Trade Commission (FTC) has filed a case against the tech veteran, alleging monopolistic behavior by obtaining Instagram and WhatsApp instead of competing against them. This is big news because if FTC wins, Meta can be forced to sell these two big social media platforms.

We are also covering a Google trial in the European Union, a study on AI traffic, and some amazing conclusions about LinkedIn engagement. We will round things with some updates on side hustle and strange niche sites, including the new palette business of the Spencer.

Watch the full episode

https://www.youtube.com/watch?v=jcrrnphu-d0

Meta antitrust trial

Big news focuses today FTC case against MetaThis test can be large -scale implications for the technical industry, especially for the holdings of the meta in Instagram and WhatsApp. The FTC claims that the acquisition of these two companies of Meta was not a competitive step, but an attempt to reduce possible competition in social media space.

What you should know here:

• FTC allegations: FTC argues that Meta did not acquire Instagram and WhatsApp as they were valuable or innovative, but because Meta wanted to end competition. According to FTC, Meta saw these companies as future hazards and bought them to control the market.
• Evidence from Mark Zuckerberg: The case is supported by Mark Zuckerberg’s internal memo and email, suggesting that the leadership of Meta thought that it would be easy to achieve these contestants rather than competing directly with them.
• Demand for FTC: FTC Meta is demanding to force Instagram and WhatsApp to sell, a step that will dramatically affect the entire business model of Meta. Both platforms are essential for the social media empire of Meta, and such disruption can change the landscape of digital marketing.
• Legal challenges: Meta probably argue that these acquisitions were valid and companies were not yet important that they were considered a monopoly threat. Instagram was still an emerging platform when Meta bought it in 2012, and WhatsApp, although not the major players in the big, messaging apps when it was acquired in 2014.
• What is at stake: If FTC wins, it can set an example that affects how technical companies acquire competitors. It will show that the government is ready to challenge companies to break and work for the years of Big Tech.

The case is still in its early stages, but the results can have far -reaching consequences for meta, technical industry and future mistrust cases.

Google has to face a lawsuit of $ 6.6 billion on search advertising

Gear switch, let’s talk about Google, who is facing one $ 6.6 billion case In the European Union on its dominance in the search advertising place. A group of small businesses claim that Google search is using its market power to increase the prices of advertisements, forcing them to pay high prices because they have no option.

What you should know here:

• Blame: The lawsuit argues that Google is using its monopoly to increase prices for the search advertisement. Small businesses have no other option to use Google’s advertising services, and as a result, they are forced to pay high prices.
• potential consequences: While $ 6.6 billion is a large amount, it is unlikely to hurt Google significantly. However, this is important because it shows that regulatory technical giants in the European Union are serious about justifying the legends. The case can also inspire other cases in various countries.
• Why does it matter: If the lawsuit is successful, it can have a wave impact in the advertising industry, making it difficult for Google to continue dominating the market. It can also encourage more businesses to seek Options for Google’s advertising network.

AI Traffic: 0.1% of Total Traffic of Internet

In other news, a recent study by Ahrefs examined the role of AI in web traffic. While AI is a hot theme these days, with the rise of equipment like especially chats, the data shows that AI currently drives just 0.1% Total internet traffic. Here we got from study:

• Small effect of AI: Despite all the discussion, AI is still a small player in the referral traffic case. AI traffic currently makes just 0.1% of the total traffic, with the search engine still the major source of traffic is 43.8%.
• Other traffic sources: Direct traffic is also a major player, with a total contribution of 42.3%, in which social media has been brought to 13.1%.
• looking ahead: While the current role of AI is small, technology is still developing. Since AI tools such as chatgpt continue to improve, it is likely that their impact on traffic will increase over time.

LinkedIn Surprise: Adding link increases engagement

This week is one of the more amazing stories we have covered Study on LinkedInWhich is revealed that adding links to your post actually increases engagement by 13%. Over the years, traditional knowledge has suggested that adding external links to LinkedIn posts will reduce their access. However, this new study challenges that idea.

Here are the major takeaways:

• What was the study found: The post with the link saw an increase of 13.57% in the interaction and 4.9% increase in ideas compared to the post without link.
• What does this mean for the aberor: If you are avoiding adding links to your linked post, it may be time to reconsider. Data suggests that adding links can help increase connectivity, potentially helping to run more traffic in your website or content.
• A game changer for linked strategy: For businesses and material creators, this is big news. LinkedIn has long been a valuable platform for professional networking and marketing, and now it seems that you can add links without worrying about damaging the access of your post.

Side hustles update

Spencer’s liquidation palette project

On the trading side of things, the Spencer is busy starting a new side -ups – bearing and selling liquidation palettes. It is a business model where you buy palettes of items returned from major retailers such as Walmart, Target and Amazon, then sell products individually for profit.

• Net: Spencer is buying a liquidity palette from a nearby warehouse. He is using his garage as a storage space for freight and involving his children in this process, which helps them to learn about business.
• Work: This process involves sorting, photographing and listing online products. This is a lot of work, but is excited about the Spencer capacity.
• Challenges: While business has capacity, it is also very legwork. The garage of the Spencer is currently filled with objects that need to be sorted, and it will take time to listed everything.

Jared’s food site updates

For me, I gave an update on my food website. While the traffic has been kept stable, the April advertisement revenue took a hit due to a decline in RPMS (revenue per thousand raids). What’s going on here:

• Traffic trends: Traffic remains stable, but RPM has fallen significantly due to global economic uncertainty, possibility.
• What will happen next: I am optimistic. With the summer months close, I hope RPM will jump back, and as we reach the second half of the year, things will be better.

Weekly strange niche sites

Finally, we always like to wrap things by talking about some strange niche websites that have attracted our attention: Detectfaceshape.com And Emailchecker.net

Detectfaceshape.com

The use of this site AI tells you what size your face is. It becomes more than 1.7 million visitors per month and is likely to generate significant revenue through advertising. This website is simple but clearly successful.

Emailchecker.net

A simple device that verify whether an email address is valid. Despite its basic functionality, it still receives 50,000 trips in a month, although the traffic has recently declined.

final thoughts

This week’s stories are facing increasing investigation. The FTC case against Meta can reopen the social media scenario if they are successful in forcing the sale of Instagram and WhatsApp. Similarly, Google’s $ 6.6 billion trial in the European Union highlights how regulatory technology is pushing back against monopoly practices in the world.

On the digital marketing front, the AI’s role in running the traffic is still small, but grows, while surprising conclusions on the engagement of LinkedIs suggest new strategies for the oppressors. As a digital landscape develops, it is clear that legal challenges and transfer trends are shaping the future of technology and business.