When the new warship of North Korea turned into the sea during its launch last month, it made international headlines. The news organizations followed every development from its successful refluence last Friday.

But why was this kind of interest, there were no casualties, and the loss to the hull was relatively modest?

Conspiracy has reduced itself with failure and how Kim Jong Un reacted.

Kim immediately condemned the failure as a “criminal act”, which could not be “not tolerated”, saying that it has damaged the “dignity” of the country. He ordered that the ship be restored immediately, and those responsible people should be punished. Four party officials were later arrested.

This fiery outbreak, after the rapid repair of the ship, teaches us a lot about the North Korean rule, whose move is often difficult to understand.

First, it states how serious North Korea is about the construction of the nuclear-cosmetics Navy.

Despite being a nuclear arsenal, which is growing in size and sophistication, and a huge steep army, the North Korean Navy is considered very inferior to its enemies – South Korea, Japan and the United States – who have some of the most powerful naval fleet in the world.

“Kim Jong Un believes that nuclear weapon is the only way he can protect his country, and yet all of it is an old submarine and some small support ship in the sea,” Choi Il said, a retired South Korean Navy captain.

Therefore, since the beginning of his reign, Kim has preferred to create a modern and powerful navy equipped with nuclear weapons.

This warship is an important first step towards this goal. It is one of the two destroyers made by North Korea in the last one year, the first of which was successfully launched in April. Weighing 5,000 tons, they are near North Korea’s largest warships, and in principle, atoms are capable of firing short-ranked missiles.

According to Mr. Choi, who now heads the submarine research institute of South Korea, it is very rare for a destroyer of this class for a destroyer during its construction and launch, given the advanced technology required for a construction.

So it must have been a “a very embarrassing event” for Kim Jong Un, he said, because it “exposes the boundaries of North Korea’s ship -making”.

Worse than this, this major project failed before his eyes. Kim was attending the launch ceremony of the ship, along with his daughter and audience crowd.

“North Korea is obsessed to showing. I think they were planning a full series of performance, so certainly Kim could not help, but could be furious”, Mr. Choi said.

But North Korea promotional experts believe that Kim is much higher than the raw anger and insult of Jong Un.

In the way he did, choosing to promote a deliberate political strategy, he says, and shows that Kim is going away from the tendency of governance to hide the unpleasant truth.

Rachel Minong Lee from the Stimson Center in Washington, which has analyzed North Korean propaganda for decades, described how it has become a main pillar of Kim’s promotional strategy.

Before Kim came to power, and even in the early years of his rule, the governance would hide anything negative as a way to control the story.

But as the information in North Korea has started spreading more independently, it has become difficult to cover such major events.

“The leadership decided that it was almost foolish to try and hide what people already knew, and were very effective to show the problems they were dealing with problems,” said Ms. Lee.

“Now, when there is a problem, you promote it, you call those responsible people, and display people that if you do not do your work, you will be held accountable. And in doing so, you tell you all that the government and leadership are doing their work well”.

In the case of a warship, this strategy seems to be working significantly effectively. The repair was met in more than three weeks, defying the expectations of Navy experts.

Kim Dong-Aup, Assistant Professor at the University of North Korean Studies in Seoul, said, “Rapid Relopch suggests how failure can be converted into political success.”

But he and others say that Kim has not only used this incident for the project, but also to strengthen the loyalty of the people towards the government and his ideology – another consistent feature of his rule.

The ship was launched sideways from the dock to the sea – a complex marine maneuver – and the share of the bow stuck on the launching ramp. But instead of presenting it as a technical failure, Kim Jong Un claimed that the incident took place due to “complete negligence and irresponsibility”.

In contrast, he praised a worker, who died during the construction of the ship, for “bringing his blood and sweat” in the project.

“He turned his death into a symbol of devotion, to strengthen the loyalty of the people,” said Professor Kim Dong-Aupa.

He said that instead of presenting Kim Jong Un as an infallible God, there was a case for his father and grandfather, he raised the loyal worker. “This is a big innings in North Korea’s governing technology and reflects the surprising ability to customize and control the story of Kim Jong Un”.

The biggest take -off for the promotional expert, Ms. Lee, is that “North Korean people get whatever they get to do.”

“They set this goal of being a nuclear armed Navy, and now they are displaying that they are on their way to achieve it”.

Nobody thought they could build a destroyer in only one year, or repair the damage in less than a month, but she said, Ms. Lee said, as if she had done her nuclear and missile program despite the world’s early doubts.

Retired Navy captain Mr. Choi agreed. “People can see and laugh at this episode, and think ‘Oh, North Korea is far behind’, but they are making significant progress”, he said.

Most related, it is said that he and others, Kim Jong Un intended to replace his navy from one that is limited to patroling his own seas that will be able to raise the world’s oceans and launch a pre-khal nuclear strikes.

“We should be cautious and prepare accordingly,” he said.

Additional reporting by Hosu Lee and Lihun Choi.