On Thursday evening, Urban Jurgensen-Horological House, established in Denmark in 1773, marked its historical relay with a one-night fight inside the Cavernus Barker Hanger at Santa Monica Airport. opportunity? The beginning of its first new watch collection in more than a decade. Crowd? A polish cross-section of delicious and talents, all gathered Skill and Fazre (Toast and celebrate) the next chapter of the brand.
Guests recorded an urban Jurgensen Watch Dial through a dramatic front. Inside, the decoration paid tribute to the complex mechanics of a watch – a visual metaphor for permanent accurate and cool development of the brand. Among those in attendance: Rashida Jones, Leon Master, James Tarell, Kyle Kuzma, arroganceBenjamin St.-Nayya, Scout Willis, Cole Valiser, Nick Fucket and Greg Chait.
The industrial spread of the hanger was re -designed by the event Mestro David Starc as an Emergent Supper Club – a tribute to the balance of poem and precision of horology. The guests were congratulated in the Bode with Nordic-inspired cocktail and a barber lounge. The dinner was announced not by chime but by the waters by exploiting small xylophones. “I think I am going to win an award tonight,” Rashida Jones said he took his seat. “It is very beautiful – the scale of everything is so dramatic and beautiful.”
Collection -UJ -1 Anniversary Watch, Double -wheel with UJ -2 was unveiled with natural escape, and the instantaneous moon phase with UJ -3 peritual calendar. time well spentA new portrait series Ellen von Anavartha, a new portrait series by the fashion photography icon (and the newly appointed director of the brand), who also dalked the evening. “Was I ever been photographed before Ellen? Five minutes ago, I said,” Jones quipped. “Now I have-and this is a bucket-list position.”
NWODIM, fresh with his breakout role traitorWas even fascinated. “I met Dylan Epron tonight – I am such a fan. traitor,” He said.
The dinner was served around a broad spherical arrangement – its size was echoing the face of a clock – Royal Copenhagen with tables of Crimson lacquer set with China. At the center, a jazz band played as guests performed on the lobster salad, who Danish Rai Sour with Bordier Butter, and Lup Day Mer. Get your seat, White lotus Actor Nicolas Dewarn reflected: “For some time, I did not wear watches because I could not understand them. Now, I am finally coming into my manhood – and understanding what means wearing a good analog watch. It separates boys from men.”
NWODIM resonated Bhavna. “I am trying not to use my phone as your alarm clock or your watch. It’s time to return to the basics. A wristwriting watch is timeless and classic,” he said, before slipping into the character: “What would Miss Aggi say?”
Later, the guests went out for sweets and dances. A live performance by the British singer-song Siena Spiro, then a DJ set with jeans with them, put the crowd well on their feet at night.
But beyond food and music, evening appearance, durability and a celebration of moments that defined us. As the brand’s new credo puts it: “We believe that the way you keep time, it inspires the way you spend.” And on Thursday night, every second was spent excellently.
