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Monday, 30 June 2025
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Maria Cornejo Shifts Her Business Strategy

Maria Cornejo Shifts Her Business Strategy

Maria Cornezo, Jeffrey Bini Poses with Laura Linni at the 2023 CFDA Fashion Awards.Photo: Getty Images

On Saturday, Zero Maria Cornezo made a announcement on Instagram: “When the decline starts with 2025, our focus will turn into the best selling styles that have become the cute part of our wardrobe, with emphasis on emphasizing the brain with the upper clothes in our archives.”

Mindful Design – Sourcing Sourcing made clothes responsibly or used his own remaining inventory – The heart of the practice of cornzo over yearsBut it is different. Cornezo and his business partner Marisia Voronikka are adjusting the way they work. Relying on the existing patterns will not just eliminate the cost of product development, it will also free Cornezo for other projects: she is organizing her storage facility with an eye to donate pieces for museums in the US and Europe.

Cornjo opened her first store in Nolita in 1998 and her vision was clear from the beginning. A preference for geometric cuts that helps the body ever fail to flatter, helps him to create an Art, Avant Garde customer: artist Cindy Sharman, Model Stela Tenant, Actress Cloe Savigni, Jewelery Designer Jill Planetar. Ten years later, she moved into the boutique that she is on Blekar Street today, which led to the revival of her block. In 2023, he won the Jeffrey Jeffrey Lifetime Achievement Award from CFDA.

Independent designers have been given a tough competition with the economic recession that began last year, and the situation has only been extended by tariff changes of US administration. But the Zero Maria Cornezo brand has some factors for this: Cornezo has always favored the trends, and the stability of his vision has produced a loyal customer base. Plus: She has been designing for 27 years, there are lots of patterns on her fingers.

“My goal was to always make clothes that were good heroloom or good vintage, and were not disposables,” he said on the zoom. “Of course, I love fashion, but I like the idea of ​​things, which is like Aglace and longer than a season’s life. And I think the customers are like this.” Actually they seem to be. In the comment section of her Instagram post, a customer wrote: “I have worn your long Issa dress in some different clothes until you made it. Another decision made the decision happy.” Here is for classics! Here is for development! ,

Cornzo is all positivity on that zoom call. “I think this is a good model, because I think people are really overwhelmed. People are visually overched.” There seems to be a movement towards simplicity. “We are giving customers what they want,” Cornezo said. “And we don’t have to work as hard. It is also like a life decision, you know that it will make us free to organize and see what other things we can do, what are other opportunities.”

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