What happens when a brand makes a fashion presentation phase not for press and buyers but for its fans? On the evening of a sweat, Masu’s Shinpei Goto did this. The most handful of editors for the spring presentation of the designer in a warehouse in Tokyo Bay with more than 300 MASU boys, which are adopted, with fans and sexes of the brand – with all ages and sexes. These well-designed fans, more than some students from the Banka Fashion College (Goto’s Alma Matter), were mostly in Masu Staples-Cicky Popcorn Tops, Rhinestone Denim, Terxious Basball Cap-were excited in Balmi Twilight.
Inside the space, a 200 -year -old Yamnashi laid the trunk of a fallen tree of cedar, which served as a runway. (Goto asked a furniture-producer friend for him for a source; it would later be made in a table.) The idea was to show the internal work of keeping the look book of this season together, it was shot a few hours ago at that place. The crowds, beer and whiskey’s highball coaches, Timber gathered around the runway as the crew prepared models and called instructions like “a little fast”! Or “next model, please!” On speakers. It was a look-book shoot as a meta performance and Goto’s way of bringing its fans into its world. “Even if the youth get to see fashion shows, they often do not know about the world behind it,” he said.
This season was his theme “in the Raw”, a rebellion against the boring marshes of algorithms and corporate priorities, which are included in the fashion creative. “Everything these days is about the numbers, not about whether it is good or not,” Goto said. “I think it’s really scary and no fun.” His idea deliberately appeared in loose threads, horrific edges, and incomplete embroidery and labels, which were sewn on both sides of the striped shirt. “I thought it would be good if the person who wears it decides on which path it goes,” he said. “There is no right answer.”
Beyond a rebellious taste, Masu has a separate note. The designer may seem to be the references of Menswear from uneven ages – IVY League or Victoriana – and mash them to assure them together and assured them together. This time he published a picture of an ancient jacket yellow, shrieked lining on Sheer Aries fabric, which was layered on a T-shirt itself. He made the Jhalar into a baggy trousers and converted the MA1 bombers into faded gills decorated with several buttons. Most of all were organized with new jeans and cable relations with hoodie, which would be decontacting with a instruction manual, which gives details of how to collect them. Little like Ikea? “Yeah exactly!” Goto smiled.
Through the presentation, the midway, designers rose on the wooden runway, were working like a Imse and handed over the gum items to the audience; His ticket each was printed with a rough prize number. Its effect was of an authentic gathering of people with similar ideologies with stars in his eyes, which focuses on how Masu magic. It was also a community show that would be killed for most brands.
