Meta The social media company said on Thursday that a company was sued a company that has advertised on its services to promote an app, which allows people to use AI technology to create non -sensitive, sexual images of others.

The lawsuit is against Joy Timeline HK Limited, which develops an app called crushai and its variants. The Hong Kong -based company carried out advertisements on Facebook and Instagram to promote Crushai, an app that uses artificial intelligence to take a picture of someone and make naked imagination of them.

The social media company said that Meta filed its case in Hong Kong with the intention of preventing advertisements on its services in Hong Kong.

Meta stated that the crushai manufacturer continues to bypass the advertising process of Meta after “many efforts” by the cruel manufacturer to keep the advertisement process and keep these advertisements, when they were repeatedly removed to break our rules, “Meta said.

“This legal action underlines both seriousness, with which we can do this misuse and our commitment to protect our community from it,” Meta said. “We will keep taking necessary steps – which may include legal action – against those who misuse our platforms.”

Researchers have The alarm was feeling Regarding the rise of the so -called nudefi apps, which can be found online, in app store and on the advertising platform of Meta.

Sen Dick Durbin, D-Il., Sent Letter in February Mark Zuckerberg The CEO urges that they address the role of their company, which violate the Meta standards on adult nudity, sexual activity and “some forms of bullying and harassment.”

Darbin’s letter quoted Report Tech News outlet 404 by media and Research Alexios Mantzerlis of Cornell Tech found that at least 8,010 cruel-related advertisements went to the meta apps during “the first two weeks of this year”.

In addition to the trial, Meta said it is also updating its “enforcement methods” and “new technology has developed, especially designed to identify such advertisements – even when advertisements do not involve nudity themselves – and use matching techniques to help us find and remove advertisements of copying.”

Meta said it is working with external experts and in-house “expert teams”, so that the app manufacturers can “develop their strategy to avoid detection.” Meta also said that it would “share signals about these apps with other technical companies” so that they can also address the apps on their respective platforms.

“We have also implemented a strategy used to inhibit the network of coordinated inhuman activity to find and remove the network of these advertisements operating these advertisements,” said Mata said. “Since the beginning of the year, our expert teams have conducted a thorough investigation to highlight and interrupt four different networks of accounts attempting to run advertisements promoting these services.”

CNBC arrived at Joy Timeline for comment.