Myntra, One of India’s Leading Fashion, Beauty, and Lifestyle e-Commerce Destinations, Has officially launched Glamstream, its GroundBreaking Shoppable Lifestyle Consultant Destinations. This Industry-FIRST Innovation Seamlessly Blends Entertainment, Fashion Inspiration, and Instant Purchase, Setting a new Benchmark for how young India engages with content and commerce. The Grand Launch Event, Held Over the Weekend in Mumbai, was a star-sutudded affair, with notable personalities from bollywood and the digital creaor ecosystem in Attendance.
Myntra’s Glamstream Debuts With Badshah’s ‘Jordan’, 17 Shoppable Looks, And 100+ Celebs
Guests Included Raveena Tandon, Khushi Kapoor, Neha Dhupia, Sushant Divgikar, and Popular Creators Such as Sufi Motiwala, Renil Abraham, Aadityya Kulshreshtha, and Nayandeep, Among Osong. A Major Highlight of the launch was an exclusive sneak peek into the year’s most awaited track ‘Jordan ‘ By Badshah, India’s First Shoppable Multi-Brand Music Video. As the official fashion partner for this highly anticipated track, myntra proudly partnered with music label 0075 penrtainment and offered attendes and Glamstamers Viers the first look at the music video, who Showcases 17 curved looks all instantly available for purchase on the myntra app. This exclusive preview, coupled with exciting previews for other upcoming shows, reinforced myntra’s position as the go-to destination for celebrity and alde lifestyle content.
Rooted in Pop Culture and Driven by Creators, Influencers, and Key Opinion Leaders (Kols), Glamstream debuts with an unparalled content library designed for the Ultimate Binge-Watching Experience The platform will feature over 100+ celebrities, Including Vijay Deverekonda, Tabu, Zeenat Aman, Tammanah Bhatia, Bhumi Pednekar, and Malaika Arora, Among Othors, Among ONIQUE Style and Style Style and Insights Directly to Viewers. Glamstream Boasts An Impressive 500+ Hours of Premium, Bite-Sized, Binge-Worthy Content, Comprising 15 EXCLUSIVES and 4,000+ Episodes of Shared Premium content. Viewers can Dive Into a Diverse Range of Formats Including Music Videos, Vlogs, Styling Guides, Fashion Features, Podcasts, Fictional Shows, and Talk Shows. Complementing the celebrity and influencer content, glamstream also integrates content from the ultimate Glam Clan (UGC)-Myntra’s Thriving Shopper-Creator Community with 3 Creators.
Speaking about the launch of Glamstream, Sunder Balasubramanian, Chief Marketing Officer, Myntra, Said, “We are incredibly excited to collarized with so many talented personalities to redefine the Possibilites in Lifestyle Shopping and Content Commerce Space. while they shop, and glamstream is a one-of-a-kind platform that gives them exactly that: instant access to trends and the best of fashion, all in one fun package.
Khushi Kapoor Shared Her Enthusiasm, Stating, “Glamstream is such a refreshing way to experience fashion. It’s fun, engaging, and feels completely in tune with how our generation likes to discover trends today. “
Raveena Tandon Added, “It’s been so much fun being part of glamstream and revisiting an era that defined so much of my personal style. The ’90s were bold, expenses, expensive, and full of Character – JUST LIKE The Fashion WeE’ Seeing Make a Comeback Today.
The Glamstream Experience is conveniently House with the Myntra App, Accessible via a prominent floating action button on the homepage, making fashion inspiration and purchase more access more.
Also read: Shah Rukh Khan, Kiara Advani, and Farah Khan Star in Hilaous Myntra Ad that ends ‘without an ad’
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