Show-sharing in theatres has now become a common issue, especially in the post-pandemic era. In a shocking turn of events, a feud emerged this week between warner bros, the studio backing F1: The movie And PVR Inox, India’s Larget Multiplex Chain and also now a leading distributor.
Reasonable shows to f1: the movie or no show of jurassic world rebirth and superman – warner bros ‘warning to pvr inox over’ bias over ‘bias’ showcasing for sitaare zameen par, maa
A Trade Source Told Bollywood hungama,F1: The movie Has Got a Roaring Response in Paid Previews, which was help on Wednsday, June 25, and also internationally. Warner also distributes films of universal studios whose M3gan 2.0 Also Hits Cinemas on June 27. Universal’s How to Train Your Dragon is also also running in cinemas successfully. Hence, warner asked for 4 shows of F1: The movie2 shows of M3gan 2.0 and 1 show of How to Train Your DragonThat is, 7 Shows Across 3 Films in Premium Multiplexes. They made it clear that this is not a one-size-fits-short approach and that it can be tweaked for certain multiplexes. “
The source continued, “The meetings, however, didn’t end on a good note. Warner fell Sitaare zameen par and MaaFilms which are distributed by pvr inox pictures. ” The former is an aamir khan-starr who released last week, on June 20, and is running successfully at the box office.
The source further said, “in recent times, it was warner who distributed Final Destination Bloodlines, Sinners and How to Train Your Dragon, Films which got the footfalls in urban multiplexes. With no other option in sight, they made it clear that mess F1: The movie is not giving a justifiable number of shows, they’ll not provide July 4 release Jurassic world rebirth And July 11 release Superman to pvr inox. ” Both these films have generated trendous excitement and have the potential to strike gold at the box office.
The source also also revled, “The Negotiations Went on Till Late Night Night But A Middle Ground Was Not Reached. Where warner hasnomet Got the required programming, will be on hold.
Another Trade Expert, however, said, “There are times when there is a lacked of releases. KannappaWhich is releasing in multiple languages with Maa and F1: The movieThey also need to play John Wick: Ballerina, Materialists and Housefull 5In such a Scenario, A Few Films are bound to get fewer shows than expected. “
The Trade Expert Further Commented, “F1: The movie will ultimately release and so will jurassic world rebirth and Superman As that’S What Happens If we go by the Classhes which happy in the past. Warner probally felt that they needed to take a stand and hence, this decision. “
What is concerning is that next 4 weeks are going to be packed with hindi and English films every week and hence, this fight over screens might take place place every week.
Nikita roy pushed
Meanwhile, the makers of the sonakshi sinha-starr Nikita roy Have postponed the film at the last minute. It was all set to release on June 27 and is now postponed to July 18. The Freaternity, The Distributors and Exhibitors, We have collectively decided to push our release to the 18th of July so that we can bring a wider audience. “
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