market Overview

Latin America’s regulated online gambling market is estimated to increase significantly, with USD 1.51 billion to 2027 in 2023, the USD reached 6.75 billion. The region is experiencing a mixed annual growth rate of 11.30% (2024-2029), Brazil has expected an account by 45% of the total regulated market by 2027.

The regulatory landscape varies greatly throughout the region. Colombia established the first comprehensive structure in 2016, which became a model for regulation in the region. Brazil and Peru officially launched regulated online markets in 2025, while Argentina depends on provincial regulation rather than federal monitoring. Chile is largely irregular but is working to pass a regulatory structure through Congress.

Major consumer insight

Gambling habits

• Frequency varies from the country: 75% of Peru and Brazilian players at least weekly, while only 53% of Chile’s players
• Men bet more often and spend more money than women in all countries
• Colombian players report the highest monthly expenses on gambling
• Children aged 18-24 typically have less conditions than other age groups in Argentina, Chile and Columbia.
• 55+ adults are the most conservative spending in Brazil and Peru

Sports priorities

• Slot machines are the most popular in Argentina (61%), Chile (65%), and Peru (60%)
• Rollit is prevalent in all countries, the highest popliarity (60%) in Colombia
• Bingo is a particular popliyar among women, especially in Peru (60%) and Columbia (60%)
• In all countries, sticks are more popularity among men.

Platform selection criteria

• Argentina, Colombia and Peru are the highest priority for rapid and reliable payment
• Players of Brazil and Chile priorit the stage safety and reliability
• The award/reward price is the third place in total, but the most important for Colombian players.
• Women usually prefer platforms offering different types of sports
• In most countries, players hold 55+ exclusive bonuses and high prices on awards

budget management

• 44-51% players across the country determine financial limitations before gambling
• 24-30% of those who set the budget sometimes accept their limits by crossing their limits.
• Young players (18-24) usually save their win, while old players are more likely to use win for daily expenses
• Colombian players mainly use victory for daily expenses (47%), while in other countries, savings are the most common strategy

Confidence and safety concern

• In all countries, 58-72% respondents believe that users are manipulated to prevent users from winning.
• 64-74% believes that some sports matches are in favor of players
• 52-60% believes professional athletes are not allowed to bet on sports matches
• Platform reliability (52-62%) and data security (45-57%) are primary concerns for players
• Only 14-17% of respondents felt well informed about gambling laws in their countries

“Regulation is important to create a permanent gambling ecosystem, to ensure that the gambling atmosphere is safe, fair and safe”, noted Charmin Hogan, the leading Charmin Hogan, the leading regulatory matters in Playtech. “Consumer insight has shown that players usually know that there are responsible gambling equipment and want to see them adopted by both the government and the industry”.

In the latest responsible gambling report of Platech, 60% of the Brazilians mentioned that they would feel safe if they were convinced that the platforms were legal and registered, “” emphasizing the importance of knowing if they are playing in a level area, where problems are identified early “, according to Hogan.

Advertisement rehabilitation

• 80-82% support strict gambling advertising regliation
• 82-89% believes
• 81-85% of gambling advertisements are concerned about teenagers and children
• 40-51% believe that advertisement sholids clearly communicate gambling risks
• 39-47% believe that advertisements comply with sholid legal standards and only appear on legal websites

“Advertising rules should ensure that gambling advertisements are clear, not misleading, and weaker populations do not target populations, such as minors”, Hogan emphasizes. She notes that Brazilian officials admitted that “to reach consumers a new regulated market required adequate advertisements and informs them about legal proposals, encouraging them to move away from offshore sites”.

Problem gambling support

• 28-36% of the players report unsuccessful efforts to reduce their gambling
• Where awareness is different for taking help: the highest (65% and 64%) in Argentina and Peru, the lowest in Colombia and Chile (53% and 56%)
• 31-44% where to meet Walid Mor for psychologists and health professionals
• Most respondents (77-82%) believe gambling companies helped gambling people

Country-specific highlights

Brazil: As the largest market in the region, Brazil implemented the rules in January 2025, now authorized to operate with 69 companies. Brazilian players show high engagement (at least 91% condition), but conservatives are spent, with 53% betting USD 17 (BRL 100) below monthly.

Hogan says, “Brazil’s approach to balance the market growth with responsible gambling is promising, despite being only two months”, says Hogan. “The country is implementing a strong regulatory structure and market monitoring that prefer transparency, fairness, integrity and player protection”.

Hogan also noted that Brazil is consulting on a regulatory agenda for “2022-2026, which is well executed, it can increase the adherence to the license situation, to ensure that the operators meet high standards”. They believe that this structure will “improve responsible gambling programs, such as access to self-boycott options and support services”.

Columbia: The establishment of the regulator standard for the region, contributes significantly to the healthcare funding (USD 55 million in Q1 2024) in the gaming sector of Columbia. Colombian players are most likely to spend their win on daily expenses (47%) and also show the highest monthly gambling expenses.

Peru: In the beginning of 2025, Peru has seen 115 companies applying for license. Peru’s players made the most frequently bets among the surveyed, with 92% of the minimum monthly gambling reporting, although 85% spend less than 85% of Peru’s soles.

Argentina: Without federal regulation, gambling oversight of Argentina is managed by provincial authorities. Players are cautious with finance, 63% of USD 15 (ARS 15,000) with monthly and 46% with their winning saving.

Chile: While working towards regulation, Chile reflects the lowest betting frequency and strong mistrust of gambling platforms (65% believe they are rigged). Chile players also display the lowest awareness about gambling laws, 48% do not know anything about them.

conclusion

The report stated that Latin Americans strongly supported widespread regulation, especially around advertising standards, age verification and player protection. While the market reflects significant growth ability, the Consumer Trust remains a challenge, in which there is widespread doubt about the stage fairness.

As Brazil and Peru form their markets in 2025 and other countries develop their regulatory framework, the industry faces the challenge of building consumer trust by promoting responsible gambling practices. According to Playtech, “a competitive legal framework is necessary to compete the players’ safety and illegal gambling”. Their research indicates that “players prefer legal options, and these insight tailors can help in effective player protection strategies”.

,[The] The key of success will be to balance data-driven players conservation, smart regulatory railings, targeted education campaigns and strong enforcement against illegal operators.

Conclusions suggest an important role for technology to identify risk behaviors and enable personal intervention for weak players.

You can use the full report Here,