‘We are the media now’: why Tesla’s robotaxis were dominated by Elon Musk superfans
Over the years, Tesla has made part of his reputation on hosting Big, Bold events to generate authentic promotion for the upcoming release. Robotaxi launch in Austin, TexasLast week was not one of them. The coverage of the rollout was dominated by Tesla affected and a close-bearer of Elon Musk Superfan, many of whom are […]