Dutch payment firm Aden Now there is a market cap of over $ 61 billion, but it did not stop its co-founder Ernout Shuisef From Abandonation To focus on your new startup in 2021, Tebi,

Now helps managing their operations with an all-in-one subscription-based platform to an Amster-based Fintech Startup, Tebi Restaurant, Bar and other hospitality businesses with 35 employees, which can handle paying, reservation, inventory, and more.

This means that Tebi has a treasure of competitors, from POS systems to reservation platforms and analytics-operated solutions for inventory optimization. But it hopes that with enterprise-level functionality and pricing, it will be an advantage by tying all this together.

For a casual supervisor, it seems something that Aiden could do. But focusing his focus on enterprise, it was better to manufacture a product for SMB, it was done on the out, Shuisef said. “This was a much more logical step for me, which was compared to trying and doing in the context of Eden.”

However, Tabby did not mean to fill a gap left by Eden. Nor was it to find a new role for Shuisef, who stopped in his CTO role after 2018 IPO Made him a billionaireAt least on paper. “My step was really a positive. I did not need to go. I was still enjoying my job,” he said.

However, he was missing, however, was coding; And it was the impulse of the code how Tebi was born. During the Kovid Lockdown, Schuijff decided to re-create his effort for his favorite bar to handle the price-added tax (VAT) and other reporting troubles for his favorite bar.

At a technical level, it was similar to the accounting platform he made for Eden, and before, for Bibit, which was then owned by RBS Worldpe Acquired in 2004But by 2020, Schuijff had more equipment at its disposal. Using streaming, he was able to support immediate transactions updates – and it caught him.

From side project to company

However, it is not yet so in the Netherlands, “You look at the tax departments, which requires hospitality businesses, when the sale is being done, to report immediately.” But more generally, he saw the need for low manual reconciliation work. He was also confirmed by the owner of the bar, Mazdak Nasori, who became one of the five Cofounders of Tabi.

Eventually, Schuijff told Adyen CEO Peter Van Der that he would leave Tabi to focus full -time. But his goal was not to build another bibit or aden, and still not. “It was just that I was inspired by coding and a lot of local business owners and the opportunity to contribute some contribution to the society,” Shuisef told Techcrunch.

As the CEO of Tabby, the role of Schuijff does not include too much programming, and irony is not lost on it. “I miss coding, but then I came to know that I can add more values ​​and what is actually going to do to a CEO, creating the team and many other aspects, which is helping with the strategy and all these things.”

One of these things is sales. When he goes out to eat or drink, the shuisef cannot help the owners talk about their pain points, which they are using, and introducing Tabi. “I agree that I am doing them a favor, almost,” he laughed.

Nevertheless, former Eden EVP technology as Tabby’s CTO was created for a technology-thunder team joining the army, which required balance, said Shuisef. So he also hired AKI TAS as COO, which was the head of business strategy and operation in the past, and recruited Patrick Studeneer as CCO, in the east volt. “Now we managed to exclude the boat and started focusing too much on the commercial side and expansion side.”

Instrument for expansion

After using a hyperlokal purinogen approach, Tebi is now available in the Netherlands, where it says that traders are already processing nine figures of annual payment on stage. With open roles in Amsterdam and London, plans to double its headcon, its next step is to start the UK market service, followed by “many countries in the coming years”, Shooizf said.

This rollout will be supported by funding. Eight months after growing € 20 million series A Leading (almost) by index ventures $ 22 million), Tabby has now closed an investment of € 30 million (about $ 34 million). CapitalGoogle parent alphabet’s growth funds, with individual participation, bring its total funding to € 56 million (about $ 64 million).

Although San Francisco -based, Capitalist Partner Alex Nichols is a really thesis -operated investor who has also done Europe on his radar. He recently led a deal Belgian Startup OduWhich joined a portfolio that already included monjo and pennilene. After seeing this, Tabi demanded that European SMBs have been reduced by expensive, bank-discomfort payment solutions.

He told Techcrunch in a written comment, “This setup is similar to the US market 15 years ago, which was reduced by the rise of software-ambed payment, which reduces the bank stock by 30%.

Nichols did his research, which eventually won the Capitalist the Delegation, in addition to all “touch points” between Tabby and Alphabet Properties such as Android, Gemini, Google Cloud and Google Maps. “We were not looking for an investment, but we thought, yes, they are just bringing too much with money,” Schuijff said.

In question, money will give more funds in the international expansion of TEBI. This will allow it to add more AI features, in addition that it was already applied to the menu, visual identification and onboarding to draw reservation settings. “Future vision,” SchuijFF said, “At the top of your all-in-one platform,” there will be an AI platform that will help you run your business better. “

The creation of this vision and expanding throughout Europe will take Tabby’s bandwidth for some time. But after that, and “As we believe that we can catch an important part of the market there,” is in an American expansion card.