When it comes to drawing traffic on websites, how important Google search is. The 20% of the online traffic going on top internet sites begins traveling with Google search response according to Analytics firm Semarsh. And for some online destinations, the search is even more important. This makes 63% seizures in Wikipedia Worldwide and 58% visitors come from a search result for tripaidvisor.
AI Search has changed 10% of referrals lost by more traditional search equipment
AI observation of Google search is reducing traffic on websites. , Image Credit Fonena
In March, similar data shows that the search with AI observation is only finished with one click on a website, which is only 23% time. For discoveries without observation, the click rate was higher at 36%. Research firm Ahrefs found that the Google search results showing AI observation have exceeded 12 March to 6 May. Google Search is no longer an attempt to get traffic on your site and not the right way.
“Looking at the search results that show an AI answer, compare with the search results that do not show an answer, we got a crazy drop-off. It is a click killer.
-Awin IndiG, SEO, Advisor and Growth Memo Author of Blog
For example, Baronal report that Commercial insiderA business and financial news website, May in May, cut its employees up to 21%, citing the decline in traffic “out of its control.” “Business models are under pressure, distribution is unstable, and competition for attention is more terrible than ever.” Traffic for securities firm Schwab.com declined in May for the first time in two years. Even Netflix’s journey fell by 23% last month.
A publicly trading company Chegg offers an app that helps students with their homework. In early 2021 with stock trading at $ 113.51, the value of $ 15.1 billion, the value of shares is now $ 144 million and traded at $ 1.35. Traffic falls are forcing the company to consider the firm’s sale.
Cheg CEO Nathan Shults convicted Google’s AI overview for most of his company’s problems. “We will not need to review strategic options if Google did not launch the AI overview, historically maintaining traffic in the cheg, historically,” Cheg is accusing Google that the company has used its dominance to force publishers like chegs to “supply supplies that publish Google without permission in AI-generated answers that incorrectly compete on the Internet for users’ attention.”
AI is much more useful than the public feels
Most of the public do not know how useful AI is yet. They either see it as a danger to humanity, or at least their jobs, or it use to create messages as a joke in Shakespeare’s style. However, it is realizing that AI can be a useful tool, gradually gaining speed. Between December and March, the number of weekly active users of CHATGPT increased from 67% 300 million to 500 million. Some of these users pay $ 20 per month for service.
Google Search is going to look very different in a few years-if it survives. This is why Google is working hard to make Gemini a popular AI brand. Risk is a quarterly revenue of $ 90 billion which was generated by the Google Search during the Q1 of 2025, which is the final financial report released by the alphabet.
