[LAST UPDATED AT 6 A.M. ET ON JULY 9, 2025] Amazon Prime Day 2025 officially kicked off yesterday, but that doesn’t mean you missed out—there are still plenty of incredible beauty deals up for grabs. In fact, Amazon is rolling out even more brand-new discounts today, so the party’s really just getting started.
If you’re kicking off your morning with a bit of retail therapy (arguably the best way to start the day), we’ve got you. The beauty deals just keep getting better, with fresh editor-approved picks just added from Laneige, Supergoop, T3, Urban Decay, and more. The sale runs through July 11, but the best finds are going fast, so don’t wait too long to check out. And while everything being on sale is extremely tempting, we know your budget might not stretch far enough to grab it all, so we curated the best of the best beauty deals to make your cart (and wallet) happy.
Top Amazon Prime Day Beauty Deals
Featured in this article
Lash but Not Least
Maybelline New York Lash Sensational Sky High Washable Mascara
Wavytalk’s Thermal Brush is the star of tens of thousands of videos highlighting its ability to deliver a high-volume blowout on a wide variety of hair types. “I’m really happy with how easy it is to mimic the results of a blowout with this affordable tool,” says commerce producer Sarah Hoffmann. “For my longer layers, wrapping my hair around the brush before gently pulling while twisting did the trick for creating a nice curl all the way through.”
Commerce producer Sarah Hoffmann using the Wavytalk Thermal Brush
Sarah Hoffmann
Contributor Jailynn Taylor applying Maybelline New York Lash Sensational Sky High Mascara in Burgundy Haze
Jailynn Taylor
L’Oréal Paris
True Match Lumi Glotion
Get your glow on with the L’Oréal Paris True Match Lumi Glotion. You can wear this illuminating enhancer on its own, mixed with your favorite moisturizer, or layered under your complexion products for a lit-from-within look.
Clinique
Almost Lipstick in Black Honey
Color us shocked to find Clinique’s TikTok-viral Almost Lipstick in Black Honey on sale. This slender lip balm-stick hybrid took over the internet for its deep berry hue and sheer, high-shine finish.
Commerce editor Sarah Han using the Clinique Black Honey lipstick
Sarah Han
Hot Tools
24K Gold One-Step Hair Dryer and Volumizer
At-home blowouts are easier than ever with the ever-popular 24K Gold One-Step Hair Dryer and Volumizer. Its innovative design combines gentle heat and a large, 2.8-inch barrel to smooth and polish strands while enhancing volume and body.
Our Favorite Amazon Prime Day Skin-Care Deals
Now’s the perfect time to refresh your top shelf—whether you’re updating your summer routine, restocking year-round staples, or realizing your favorite serum expired (gasp). Our editors rounded up the best Prime Day skin-care deals, including new additions like the viral Laneige Lip Sleeping Mask, Supergoop’s invisible Unseen Sunscreen, and La Roche-Posay’s derm-approved Toleriane Double Repair Face Moisturizer for sensitive skin. These are the ones actually worth adding to your cart.
Supergoop!
Unseen Sunscreen SPF 40
Senior art director Ingrid Fowler applying Supergoop Mineral Unseen Sunscreen SPF 40
Contributing commerce writer Christa Joanna Lee applying Sunday Riley Good Genes All-in-One Lactic Acid Treatment
Christa Joanna Lee
Shopping market editor Angela Trakoshis applying Sol de Janeiro Bum Bum Firmeza Body Oil
Angela Trakoshis
Sol De Janerio
Bum Bum Firmeza Body Oil
Innisfree
Super Volcanic Clay Mask
Contributing commerce editor Deanna Pai applying Innisfree Super Volcanic Clay Mask
Deanna Pai
Shopping market editor Angela Trakoshis after using the Clinique Take the Day Off Cleansing Balm
Angela Trakoshis
Clinique
Take the Day Off Cleansing Balm
Contributor Annie Blackman applying the Belif Aqua Bomb
Annie Blackman
Peter Thomas Roth
Cucumber De-Tox Hydra-Gel Under-Eye Patches
La Roche-Posay
Toleriane Double Repair Face Moisturizer
StriVectin
Super-C Retinol Brighten & Correct Vitamin C Serum
Tatcha
Indigo Calming Cream
Isdin
Isdinceutics Retinal Advanced Serum
Herbivore
Emerald Facial Oil
RevitaLash Cosmetics
Revitalash Advanced Eyelash Conditioner
Bioderma
Sensibio H20 Micellar Water
Drunk Elephant
C-Tango Multivitamin Eye Cream
Peace Out
Acne Healing Dots
Kiehl’s Since 1851
Creamy Eye Treatment with Avocado
Our Favorite Amazon Prime Day Hair-Care Deals
Summer frizz, sweaty roots, sun-damaged strands—your hair’s going through it right now, which makes Prime Day the perfect time to upgrade your routine. These editor-approved deals are the ones we actually credit for our good hair days. Think: the T3 Multi-Styler and Blowout System for salon-level results at home, Amika’s cult-favorite Perk Up Dry Shampoo, and the TikTok-viral FHI Heat UNBRush Detangling Brushes that glide through all hair types. We think your hair deserves this.
T3
Aire 360 Multi-Styler & Blowout System
Former associate manager of special projects, Talia Gutierrez, using the T3 Aire 360 Multi-Styler & Blowout System
If your summer makeup routine is feeling a little…melty, now’s the perfect time for a refresh. Amazon Prime Day is serving up serious deals on heat-proof essentials like Urban Decay’s All Nighter Setting Spray to lock it all in, Saie’s creamy Sun Melt Bronzer for that post-beach radiance, and Dear Dahlia’s Liquid Blush packed with hydrating ceramides. Whether you’re just trying to survive a heat wave or living your best life by the pool, these picks have you covered. Grab them while they’re hot—literally.
Contributing commerce writer Christa Joanna Lee applying Dear Dahlia Petal Drop Liquid Blush in Barely
Christa Joanna Lee
Dear Dahlia
Petal Drop Liquid Blush
Saie
Sun Melt Natural Cream Bronzer
Senior editor Jesa Marie Calaor applying the Saie Sun Melt Natural Cream Bronzer
Jesa Marie Calaor
Senior audience director Lexi Herrick wearing IT Cosmetics Your Skin But Better CC+ Cream SPF 50+
Lexi Herrick
IT Cosmetics
Your Skin But Better CC+ Cream SPF 50+
Tarte
Tartelette XL Tubing Mascara
Contributor Annie Blackman applying the Tarte Tartelette Tubing Mascara
Annie Blackman
Nyx Professional Makeup
Line Loud Longwear Lip Liner
Milk Makeup
Hydro Grip Primer
Too Faced
Born This Way Natural Finish Longwear Liquid Foundation
Lancôme
Teint Idôle Ultra Wear Care & Glow Foundation
Colorescience
Sunforgettable Total Protection Color Balm SPF 50
Smashbox
The Cali Contour Palette
Urban Decay
Naked Mini Eyeshadow Palette
Our Favorite Amazon Prime Day Wellness Deals
If there’s ever a time to level up your self-care routine, it’s when the best wellness tools are on sale. Nutrafol supports stronger, fuller hair from the inside out—even dermatologists swear by it—while the Oura Ring and Apple Watch help you track everything, from sleep to stress, in real-time. And for the wind-down portion of your day, the Hatch Restore 3 combines a smart light, sound machine, and alarm clock in one sleek device to help you actually look forward to bedtime.
PMD
Personal Microderm Pro
Nutrafol
Women’s Hair Growth Supplements
On your mark, get set, and start your shopping haul, because Amazon Prime Day beauty deals are just getting started. Make sure to bookmark this page and check back in back as we learn about more sales.
How We Find the Best Prime Day Beauty Deals
Our shopping team searches daily for the best beauty products in the industry. We enlist the help of multiple editors, writers, contributors, and experts to determine which products are really worth your penny. Our sales stories are no different: We base our discounted selections on products with over 4.0 ratings, past Allure Best of Beauty award winners, and those that our editors and experts have tried and given a stamp of approval.
Why Trust Allure?
No matter what you seek or your individual needs and concerns, we want to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
