Why is DMA important?

first things first. Collado tells me that the Digital Markets Act “will break the monopoly” that Big Tech has on its platforms, services that they provide, and the way their systems are made.

He explains that the European Union word uses to talk about these huge companies – “gatekeepers” – especially suitable, as it literally is businesses such as Amazon and Google: Control Access.

“They force you to go through a specific path to interact,” called collado, is it manipulating how a regular person can use ApplicationOr how software provider can work with users.

In other words, before DMA, Tech companies had ruled freely to determine the behavior, decided what is allowed, and cut on freedom of choice. Businesses such as Apple, Google and Amazon, became a digital baron, in influence.

So what is the DMA for people engaged in digital economy as providers or users? Simple: More freedom.

The real danger to Big Tech is the global action that DMA can inspire.

Interestingly, although the regulation is not yet being implemented, a change is already running.

DMA’s Lump Spector

Colado tells me that DMA is already affecting companies. “This is causing changes in the spirit and behavior of six large platforms,” ​​they say. He is referring to six, Google is the original company alphabet, MetaTicketkok-Malik bidence, Microsoft, Amazon and Apple.

Continuing, colloids explain how DMA will affect each company separately, they are united to see regulation as “as a threat”.

For example, Apple earns huge amounts of money from its app store monopoly, so it can do all this to reduce the effects of regulation, some released it. statement Already.

Other companies, however, are in “unique positions of users sharing in platforms”. For meta, for example, there may be upside, as regulation can allow easy access to these users and access to more differences.

The real threat to Big Tech is coming from how the Digital Markets Act is inspiring global action.

“It acts as an example for other markets that start rolling in the same direction,” Colado tells me.

He points to the US, Britain and Japan – some “the most advanced economies in the world” – where it is happening with the most enthusiasm. Here, legalists are proposing various bills that have the same effect as the regulation of the European Union.

Being earlier, DMA is providing a model that can benefit users all over the world, not only those who live inside the block.

Big tech will not go down without fighting

The change is already, but what happens when the time limit for compliance with DMA is expired?

Unfortunately, Colado believes that it is unlikely that there will be a major change immediately. In fact, people may take some time to see the effect.

“It will be a slow process,” they say, stating that it is because it takes time to change the user habits. This is particularly relevant when companies can do all those who can prevent users from availing DMA benefits, whether they are using an alternative app store or integrating the messaging app.

Apple is Already showed my handSaying that developers will need to submit apps for review and pay fees to the company, even if they use various payment methods.

“This is the place where the fight is going to take place,” is called collado.

Android already shows users a large amount of warning when they try to install the third-party app store- And we can almost guarantee that Apple will do the same soon,

This is a deliberate strategy that aims to increase the uncertainty in the user. The message is clear: you Be able to do Leave the garden with our walls, but you should not really do.

The way to avoid this, calls the collado, the “building” is [user] Trust with time. “Software and third-party providers of services will need to provide a safe environment and receive that message.

This is not something that is neither likely to be early nor soon.

“But it will be,” says Colado, “I am sure it will happen.”

Digital Markets Act: The Great Equalizer

While DMA cannot change things first, people will see a real difference, given enough time.

Colado believes that there will be two groups that will be physically affected by the rules: those who work with software, and who consume it.

For the east – including companies and professionals such as developers – collados, believe that it will “open a new world of opportunities.”

Small companies will finally get a chance to compete on a level playground.

Currently, they are obliged to undergo a certain path when paying in their software such as certification certificate, user identification, or payment. DMA can blow it out of water.

“It opens the possibility of being more competitive for players in different grounds and better proposals on different platforms that are non-existent today,” callo.

He pointed to his own company Sofonic, as an example of how DMA can revolutionize businesses in this way. Currently, on Android, more than 20 million apps are downloaded through sofonic in a month – even if Google tries to prevent users from doing so.

“If the DMA applies that the experience through an alternative store is officially competitive, we see a heavy growth ability in the region,” calls Colado.

And if iOS is opened in the same way? Colado believes that it would be “a full game changer,” with a large number of people such as softonic.

“It is also extremely relevant for developers and businesses,” they say, as they will not be bound by the same solution to get their software out in the world. This gives them an option. Option.

Whether it is new distribution, payment, or identity providers, the entire new areas can be opened by the DMA, with the construction of which can lead to the entire technical industry.

Winners: You and me

So about the second group that will be greatly influenced by DMA? Well, this is us: final consumer. Change, over time, can be seismic. All this comes back on what we discussed earlier: Freedom.

This is the option to download the things from where you want, to work in various services and platforms, to be free from the way things are currently.

Here is a small example: Why shouldn’t instant messaging apps not act like emails? Why can’t we send a note to someone on Facebook Messenger and expect them to see it on IMESSAGE? We cannot do the only reason because big companies made such a decision. DMA can resolve it and other issues, which we make payments, being able to download the older versions of how the payment.

Hope a bright future

“This is the time to change the entire ecosystem,” is called collado.

While the Internet was originally built on the ideas of openness and difference, the rise of Big Tech has pushed it aside and replaced with monopoly and gatekeepers.

The purpose of the Digital Markets Act is to fix this.

Small companies will finally have a chance to compete on a far higher level playground.

Nevertheless, in the long run, DMA and similar rules can be good for technology as a whole. Startups and burgoning businesses get more market share will increase competition, innovation will be driven, and this sector will be shaped for better.

The Digital Markets Act is just the beginning. We would not know when, but a change is going to come.