Apple is preparing to launch its annual back-to-school promotion in the United States, set to live on 17 June with this year’s deal. Like previous years, the company will offer gift cards with its current education exemption on select Mac and iPad procurement.
Timing lines with a normal summer playbook of Apple. As Mark Gurman of BloombergThis year’s campaign will follow the same structure seen in 2022, 2023 and 2024. Buyers will receive a gift card when purchasing qualifying products – including students, parents, faculties and employees for apple’s education pricing.
The exact value of the gift card has not yet been officially confirmed, but in the previous years, Apple has offered $ 100 with MacBook models and about $ 100 to $ 50 to $ 100 with $ 150 with iPads. Eligible devices usually include MacBook Air, MacBook Pro, IMAC, iPad Air and iPad Pro, although some exclusions may apply.
This promotion will be leveled at the top of the standard education store pricing of Apple, which already reduces the cost of eligible products by a small difference. For example, the price of a base-model MacBook Air can be approximately $ 100 via the education store compared to the regular retail price. With gift cards, it can bring meaningful savings – especially for students preparing for the upcoming academic year.

M4 iPad Pro. , Image Credit – PhoneRarena
Apple’s back-to-school program is also a strategic push to run hardware sales during slow summer season. The company often refreshes its MAC and iPad lineups in the first year to ensure that new models are available during promo window. While no big new hardware is expected to fall in June, Apple has already updated its iPad Pro and iPad air lines in the spring.
Customers will be able to use the deal through Apple’s online education storefront or by going to Apple Store locations in America. Evidence of eligibility is usually necessary, and Apple uses a third-party verification service to confirm the status of the student or teacher.
The proposal is expected to run in early September, giving shopkeepers several weeks to avail the deal before the fall semester. After the deals are live, we will ensure to post any update, but in the comments below, tell us that you already have something that you want to buy from Apple, which take advantage of the back in school promotion.