FTC president accused of “serious risk” from advertising boycott

After the purchase of Twitter’s musk, the social network lost advertisers for various reasons, including changes in content moderation and an event including Musk Posted a favorable response For an antisementic tweet and then told the concerned advertisers “Fuck yourself,

FTC president Andrew Ferguson said Conference in April “Risk of an advertiser boycott is a very serious risk for free exchange of ideas.”

“If the advertisers go to a rear room and agree,” we are not going to put his belongings next to this man or woman or his thoughts, “it is a form of solid refusal to deal,” Ferguson said. “The antitrust laws condemned concrete refuses to deal. Now, of course, due to the first amendment, we do not have a category antitrust prohibition on boycott. When a boycott stops financial for the purposes of no-confidence laws and the first amendment activity becomes purely, the courts are not super clear-[it’s] One ‘we know it when we see it’ type of thing. ,

The FTC Website It is said that an individual company can work on its own, “may refuse to trade with another firm, but an agreement among the contestants can be an illegal boycott to not trade with targeted individuals or businesses, especially if contestants have a market power.” Examples on FTC webpage are mostly about the price competition and do not address the widespread exercises of companies, where they keep advertising based on concerns about their brands.

We contacted FTC about the merger review today and will update this article if they provide any comment.

X advertisement suit

X trial The Global Alliance for Responsible Media (GARM) called Targets World Federation of Advertisers Initiatives, a now-defenseed program participated by OmanCom and Interplike. The X himself did it. Part of garm initiativeWho shut down The case was filed after X. The X alleged that the defendants conspired to collectively stop the billions of dollars in advertising revenue “.

World Federation of advertisers said File a court Last month when Garm was established to bring clarity and transparency to separate the definitions and understanding in advertising and brand safety in the context of social media. For example, some advertisers did not want the platforms to advertise with their brands as well as materials that could negatively affect their brands. “