Bollywood star vicky kaushal takes center stage in g-shock’s latest campaign, building on the brand’s signature theme Rise Above The ShocksThe campaign, unveiled on June 18, 2025, puts the spotlight on the gen z spirit of perceverance, with kaushal embodying the modern idea of toughness – One rooted in authenticity, and Self -adpression.
Vicky Kaushal Fronts G-Shock’s Bold New Campaign, Celebrating Gen Z Resilience and Authenticity
Known for pushing boundaries bot on-screen and off, kaushal is a fitting choice for theampai In his association with the brand, the actor continues to lend his voice to narrants that resonate with today’s youth.
“There is a strength in silence and power in perceverance,” Kaushal Said. ‘Rise Above The Shocks’ is for everyone who’s had the resilience and will to rain about the hardest blows that life has thought has Thrown at them, and have a ‘Never Give Up’ Outlook in Life. REPRESENTS, and I’M Proud to be part of such a brand story. “
The campaign, which also pays tribute to iconic g-shock styles like the DW-5000R, GA-2100, DW-5600, and GA-110, Blends Nostalgia with a Contemporary lens. These designs serve more as Visual metaphors than just accessories – Symbols of toughness that mirror kaushal’s own career trajector and public persona.
Takuto Kimura, Managing Director of Casio India, Highlighted Kaushal’s Alignment with the Brand’s Evolving Identity. “With Rise Above The ShocksWe’re celebrating a generation that is raw, unapologist, and fearless. We are elated to have powerhouse vicky kaushal embodying the spirit and vision of this generation. “
The Campaign was concept and executed by method productions, with producer ravneet mahajan and director john fredrick peter crafting a visual narrari Millennial audiences.
By anchoring its message Around Kaushal and the resilience of a new generation, g-shock continues to strengthen its cultural relevance in India while evolving from a Product-Around Yound in Youth of you Identity.
Also read, Ranbir Kapoor, Vicky Kaushal Scene Postponed as Mumbai Rains Disrupt Love & War Shoot: Report
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