This week, Podcast, Thomas Smith and I did everything from Major AI headlines to some of our favorite side hustle experiments.

Big story? Openai has expressed interest in buying chrome if Google is forced to sell – a speculative trick, but with mass implications. We discovered what it could mean for the future of the discovery and whether it indicates a deep push to dominate the real -time information by openi.

We also broke two studies on Google’s AI overview. One showed a clear decline in clicks for organic results, while the other found that the B2B users are still actively attached to the quotes.

On the individual side, Thomas debated the direction of his AI-focused YouTube content, and I shared a Pinterest strategy, which brought a strong Easter traffic spike on one of my site.

We ended with a fun look on a chicken hatchery and a multilingual dictionary site – because no week is complete without a little inspiration.

Watch the full episode

https://www.youtube.com/watch?v=7bganolhwns

Can Openai Chrome buy?

An attractive and potential landscape-shift story led the news of this week: Openai has expressed interest in buying chrome-If Google is forced to sell it as a result of the ongoing American antitrust trial.

Main Highlights:

• Openai’s interest: Nick Turley, head of the product of OpenaiI, testified during the antitrust trial that the company would consider Chrysing Chrome that Chrome should demand its division from Google to regulators.
• Search is central for the future of chatgpt: Openai has made it clear that it is important to integrate reliable, live search data to develop Chatgpt. Despite having a strong partnership with Microsoft’s bing, Openai appears to look directly on a browser and its data stream.
• Not just a joke: What started as a luster of fiction – Openea purchase chrome – has become a commendable strategic move.
• Chrome as web operating system: Using chrome with most people as its main entrance to the Internet, receiving it will give OpenIAI unprecedented access to real -time search data and user behavior.

While the acquisition may not really happen, this story indicates the large -scale ambitions of Openai. They are not satisfied as a chatbot – they want to re -prepare how we interact with the web.

AI Overview: Clicking or supporting B2B?

Two data studies highlighted the AI ​​interviews in Google Search this week – how they affect the user’s behavior, and how the B2C and B2B vary between the audience.

Study 1: AI overview cut clicked rates

Many studies confirmed Significant decline in CTR When AI overview is present in search results.

• Arefs study: A CTR dropped up to 34.5% when an AI observation was shown.
• Amcente studies: CTR dropped up to 15.5%on the first page, and even more than 37% -combined with special snipites.
• Branded keywords are less affected: Only 4.79% of the branded keywords triggered the AI ​​overview, and when they did, they experienced CTR boost of about 19%.

This data reinforces the story that Google’s AI interviews reduce organic traffic-especially non-branded, informative questions.

Studies 2: B2B users still click on AI observation quotes

On the other hand, a TRSTRADIUS report states that B2B buyers behave differently,

• Click on 90% quotes: B2B buyers are using AI overview, but they are also clicking through sources quoted to validate the information.
• Skepticism remains: While the survey may have questions in such a way that encourages the “smart” answer, it is logical that business decision making people will work extra.
• High bets, more engagement: For high-dacoits, software shopping-user is more likely to re-examine sources.

Takeaways for Material Creators:

• Pay attention to the manufacture of a recognizable brand. Branded discoveries are less likely to be less likely by AI overview.
• The target B2B content, or material where readers are highly motivated to research, as it can be more flexible to zero-click the search trends.
• Prepare for a world where volume traffic decreases but increases the quality of the visitor, especially for sites selling products or services instead of relying on advertisements.

Side hustles

Thomas’ YouTube fork in the road

Thomas shared a dilemma of a classic manufacturer: Should he create a new AI-centric YouTube channel or to post AI content on DIY Life Tech Channel now?

• Diy channel: Search-driven, low customer engagement, but mudrested and consistent revenue.
• AI Channel: Customer-powered, high engagement capacity, but has not yet been masked.

Data suggests that its DIY channel thrives on YouTube and Google search, while its AI channel is more about the creation of a loyal community. Finally, the construction of a separate brand can be a better long-term game-despite the alphabetic returns.

Jared’s seasonal material strategy

Jeed discussed a Pinterest-Fuled Traffic Spike powered by Easter and PSH materials, especially, 28 time articles that generated 35% of their site traffic last week.

• Seasonal traffic strategy: Publishing well in advance (month, not week) Pinterest is important for success.
• Easy win compared to Evergreen: Seasonal materials can run traffic briefly only each year, but is often easier to rank and plan.
• Long term capacity: Like news materials, seasonal pieces can return the annual dividend if employed is correct.

Jared is now ready for Mother’s Day, Father’s Day, and fourth of July – being included in the clear preference of Pinterest for seasonal materials.

Weekly strange niche sites

To close the episode, we took a look at a couple of unique niche sites standing in this week – children selling children by mail (Cacklehachry.com) And another offering language translation tool through a membership model (Wordfinder.com,

Cacklehachry.com

Thomas introduced the most adorable guest -a baby chick in the podcast history. That naturally led to his strange niche: Cackle Hatchery

• What is this: A century old business shipping live girls in America
• Trade data,
  • 250,000+ monthly trip
  • 28,000 monthly discoveries for brand name alone
  • Dr59 site with powerful branded search appearance
• take away: Top e-commerce, supported by strong branding, can also thrive in some as old school as poultry.

Wordfinder.com

Jared’s pick was Wordfinder.com, a niche dictionary site translating between hundreds of language couples.

• Case using B2B: Especially valuable for companies translating documentation, not only casual users.
• CO opportunity: Despite low traffic, the site shows how even a slight audience can support a permanent membership business.

final thoughts

How do this week’s podcasts think about building materials, mudification, and construction of permanent online businesses. AI not only continues to reopen the search engines, but also the way users attach to the material – meaning that publishers need to be ahead of rapidly changing behavior patterns.

Strong branding and B2B-centric material emerged as a clear advantage, especially in a scenario where AI interviews are reduced to organic traffic for general informative questions. At the same time, the top audiences, whether they are shopping for girls or membership of language equipment, can still support the strong, profitable model when served with focus and relevance.

And while this could not be the most serious techway of the week, we might have found our new podcast mascot as a fluffy, three-day girl.