Edgar Cervantes / Android Authority
TL; Dr.
- Streaming providers are adding more advertisements, as recently confirmed to prime videos.
- It is learned that Max had already done the same earlier this year.
- Back in February, Max raised the advertisement load from 4 minutes per hour to 6 minutes per hour.
Inflation is useless, but at least when a company increases the price directly, the effect is transparent. Many times, however, the effect is unclear by companies reducing the increase in actual prices, and instead just giving us less for your money – you can see it as small as the size at the grocery store. With streaming media, a company can achieve the same thing by reducing the quality of the service that it provides, and to do so that is much more subtle than leaving your licensed material half. Squeeze in more advertisements,
Last week we heard about Amazon Increase in prime video advertising volume It showed 2-3 minutes per hour to 4-6 minutes. We did not like it, but it is revealed that Amazon is away from alone, and PC World The evidence has been revealed that Max (or soon HBO Max) has quietly done the same thing.
Like Netflix and other streamters, Max offers a variety of plan tier. The premium 4K option for $ 21 per month and standard 1080p scheme is at $ 16, both advertising. But then an advertising original plan (still at 1080p, at least), is available at a lower rate of $ 10 per month.
If you travel Max support page For questions about advertisements on service, today you will get the company to tell the customers to the customers:
If you take membership Basic with advertisements Plan will play and play before and during films) 6 minutes Of advertisements per hour).
But what PC World Saw this number has increased slightly in the last few months. When Internet Archive’s webac machine visited the page 16 FebruaryMax was singing a different tune:
If you take membership Basic with advertisements Plan will play and play before and during films) 4 minutes Of advertisements per hour).
When the site stored the page next time 28 FebruaryThe current was a 6 -minute language.
Max and Amazon are away from alone in increasing advertising loads on customers, and practice is more or less standard in the entire industry. But it is one thing that only the belief that you are sitting through more ads, and the other when a company clearly communicates what you should expect like this. For that, we have to give Max at least a little bit of credit.
